2020年8月5日

2020年6月亚太地区新业务榜单

安索帕, Wavemaker, VMLY&R, 凯络, 电通以及OMD在R3最新的亚太新业务榜单的排名略有变化。

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CREATIVE AGENCY PERFORMANCE LEAGUE

RANK THIS MONTH	RANK LAST MONTH	AGENCY	RECENT WINS	ESTIMATED YTD WIN REVENUE (US$m)	RECENT LOSSES	ESTIMATED OVERALL YTD REVENUE (US$m)	NUMBER OF WINS
1	1	Ogilvy	Luzhou Laojiao China Project, Facebook Singapore Project, Pizza Hut Hong Kong	39.2		39.2	160
2	2	DDB	Johnson & Johnson Australia, Coles Supermarkets Australia Project, McDonald's Social Australia	40.4	Streets Blue Ribbon Australia	38.4	111
3↑	6	Isobar	TCL Electronics Global digital, Danone India digital	22.8		22.8	68
4	4	Wunderman Thompson	Ridgelinez Japan, Brand's Taiwan, HeroMoto - Design India Project	19.8		19.3	122
5↓	3	Sapient	Mercedes-Benz China Project, Marriott China Project	18.9		18.8	17
6↓	5	VMLY&R	Colgate-Palmolive India digital, YiLi China Project, 3M - Scotch Brite Singapore Project	18.9	McDonald's Australia digital	15.9	81
7	7	Publicis	GSK China, Raymond Realty India, Dior China, Terrazas China	15.7		14.9	87
8	8	Leo Burnett	Daiichi Sankyo Japan Project, VOGO India, Thai Health Promotion Foundation Thailand Project	14.3		14.2	77
9↑	10	Dentsu	Mobile Premier League’s India, Lexus China, Honda China Project	13.5		12.4	122
10↓	9	BBDO	JD.com China, Pepsi Black Campaign China Project, TA business Event China Project	12.6	Pag-IBIG Fund Philippines	11.5	56

MEDIA AGENCY PERFORMANCE LEAGUE

RANK THIS MONTH	RANK LAST MONTH	AGENCY	RECENT WINS	ESTIMATED YTD WIN REVENUE (US$m)	RECENT LOSSES	ESTIMATED OVERALL YTD REVENUE (US$m)	NUMBER OF WINS
1	1	Mindshare	Airstar Bank Hong Kong, L'Oreal Hong Kong, Yili China Project	49.4	Diageo India	43.8	70
2↑	4	Wavemaker	Bytedance China, Tencent Holdings China, L'Oréal Indonesia, Religare Health Insurance India	29.0	Danone Malaysia	25.6	22
3↓	2	Carat	Pandora Jewellery Australia, Revlon Hong Kong, Mass Marketing Company Thailand	28.6	Porsche Taiwan	23.4	108
4↑	6	OMD	Danone Thailand, Remy Cointreau China, Natural Diamond Council China	23.3	McDonald's China (Planning)	19.0	55
5	5	Zenith	The Y Australia, Mobile Premier League India, DBS Bank Taiwan	21.6		18.4	10
6↓	3	MediaCom	SIE China, Duracell Global, Bank of China Hong Kong, Nivea China Digital, Good Doctor Indonesia	22.0	Genuine Parts Company Australia	16.2	41
7	7	WPP	Unilever China	10.0		10.0	1
8↑	11	dentsu X	Lark Singapore, ELCA Korea, Taiwan Tobacco & Liquor Corporation Taiwan	15.2	Vitalon Taiwan	8.6	130
9↑	-	PHD	SAIC VW & SKODA China Project, Mi China, Zhiyun Health China	19.2	AmorePacific China	6.5	50
10↓	8	Starcom	McDonald's China planning, Dyaco Taiwan, Mirae Credit Information Korea Project	8.4	Natural Diamond Council China	6.5	21

TOP 10 APAC CREATIVE WINS

AGENCY	ACCOUNT	AREA
TBWA	Nintendo Switch	China
Havas Worldwide	Huawei Honor Project	China
Channel T	Australian liquor marketers	Australia
DDB	Kmart	Australia
Cummins & Partners	Adore Beauty	Australia
Leo Burnett	Yili Ambrosial	China
DDB	Livi Virtual Bank	Hong Kong
Publicis	Pole Star	China
Channel T	Ego Pharma	Australia
Grey Group	GSK Consumer Healthcare digital and social	Australia

TOP 10 APAC MEDIA WINS

AGENCY	ACCOUNT	AREA
Wavemaker	Tencent Holdings	China
PHD	SAIC VW & SKODA Project	China
Wavemaker	L'Oréal	Indonesia
PHD	Mi	China
PHD	Zhiyun Health	China
OMD	Danone	Thailand
OMD	Remy Cointreau	China
Carat	Pandora Jewellery	Australia
OMD	Natural Diamond Council	China
Mindshare	Airstar Bank	Hong Kong

Methodology: The New Business League has been compiled with the assistance of R3. Data from a number of multi-national agencies is collected and collated on a monthly basis and the collated data is balanced against client estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate by R3. Please note that R3 does not audit the data provided by the agencies or the published results. All comments and queries should be sent to [email protected].

来源:

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