“我们希望将Bourbon重新定位成年青人热爱的品牌,” Britannia分类总裁Shalini Degan说。
作为该机构的代理,麦肯光明在以年轻一代如何达成如其所愿的主题做广告概念。该活动讲述了一个女孩故意破坏男友和他朋友看足球的夜晚。她突然出现并且以颇有诱惑力的方式吃着Bourbon饼干。这些男孩们由此分散了注意而完全忘记了足球比赛。
Credits:
Project Britannia Bourbon
Client Britannia Industries
Creative agency McCann Erickson
Regional creative director Prasoon Joshi
Creative head Anil Thomas
Art director Ratish Subramaniam
Production company Red Ice Productions
Director Anurag Basu
Exposure Television
如欲免费收看Campaign媒介电子新闻,请即按此登记。
作为该机构的代理,麦肯光明在以年轻一代如何达成如其所愿的主题做广告概念。该活动讲述了一个女孩故意破坏男友和他朋友看足球的夜晚。她突然出现并且以颇有诱惑力的方式吃着Bourbon饼干。这些男孩们由此分散了注意而完全忘记了足球比赛。
Credits:
Project Britannia Bourbon
Client Britannia Industries
Creative agency McCann Erickson
Regional creative director Prasoon Joshi
Creative head Anil Thomas
Art director Ratish Subramaniam
Production company Red Ice Productions
Director Anurag Basu
Exposure Television
如欲免费收看Campaign媒介电子新闻,请即按此登记。