梦龙雪糕请来了虚拟偶像吃冰淇淋

Imma，一个在Instagram和TikTok上都有大量粉丝的“网红” (Instagram, TikTok)，出现在了梦龙的新的广告里。

梦龙现在针对中国市场新推出了一款抹茶口味。而Imma这位来自日本的网红（由一个日本公司创立）则是这一款口味的最好代言人。

不过问题在于，她无法亲自“尝”到这款雪糕。

不管怎么说Imma仍是一位吸引眼球的代言人。而且Imma的潮流形象也很适合这次全新推出的口味。本次广告包含了电视，广告牌，社交媒体，和一些推广网站的投放。

CREDITS

Agency: Fred & Farid Shanghai
Client: Magnum Ice-Cream
Chief Creative Officers: Fred & Farid
Executive Creative Director: Feng Huang
Associate Creative Director: Jean-Baptiste Le Divelec
Copywriter: Sihan Jin
Art Director: Dagny Rozniak
Brand Strategists: Karen Ge, Si Liu
Agency Supervisor: Chelsea Lin, Sherry Zhang
Agency Producer: Tilda He

Client: Unilever / Magnum China
Vice President, Food & Refreshment North Asia: Benny Xu
Marketing Director: Terrence Wu
Senior Brand Manager: Aubrey Xu
Assistant Brand Manager: Min Lim
Assistant Brand Manager: Vicky Xu
Production: Nion Tokyo
CEO: Moriya Takayuki
Producers: Yumi An/ Yuna Hori/ Kosuke Onishi/ Lin Yin
Line Producer: Nobuki Ogawa
Print Producer: Shion Kimura
Director: Chris Rudz
Director of Photography: Andrzej Rudz
Photographer (Key Visual): Genki Ito
Photographer (Social Posters): Yusuke Kusaba
Art Director: Motty
Post-Production: Cutters studios
Editors: Luc-Yan Picker/ Ruri Abe
CGI artist: Ani-cafe

Magnum global footage:
Director: Martin Werner
D.O.P : Nicolaj Bruel
Production Company: Proppa
Executive Producer: Pablo Martínez
Art Director: Peter Grant/Pancho Chamorro
Wardrobe: Melanie Buchave/Lucia Lopez Spinola
Editor: Filip Malasek / Robota
Post House & Colorist: Bacon X