沙宣打造直发卷发喷雾新广告片

这次为沙宣品牌打造充满活力又带点幽默的广告，大胆地展现出个人风格。影片中的年轻情侣用沙宣的新造型产品令自己焕然一新，从造型小白秒变时尚达人。

影片在棚里拍摄，运用创新的动态图形、大胆的色彩以及活泼的摄影技巧，向新世代的年轻人展现出全方位的视觉效果。以一系列快速的镜头画面切换，呈现出这对情侣达到自己完美造型过程。利用图像建立加强空间展示，反映出沙宣前卫而多彩的品牌形象。

导演Roni Shao表示：“我非常喜欢这些脚本编排是想明确地表现出个人风格，因此我们也投入了大量的精力，在故事铺陈及拍摄安排上注入充满活泼与创意的氛围。”

Credits

Client: P&G, Vidal Sassoon

Brand Director: Fanny Fan

Brand Manager: Ryan Sun

Assistant Brand Manager: Aaron Tang

BBIC Asia, P&G: Dalbag Khaira

Agency: Saatchi & Saatchi Shanghai

Executive Creative Director: Jazzy Chan

Creative Director: Joy Zou

Creative Director / Head of Art: Theresa Linares

Art Director: Shawn Zhang

Business Director: Joyce Chen

Senior Account Director: Tammy Tan

Account Executive: Nai Li Senior TV Producer: Vonny Shing

Production Company: Sweetshop China Director: Roni Shao Senior Producer: Catherine Law

Junior Producer: Stacey Lu

Post Producer: Jud Willmont

Managing Director & Executive Producer: Laura Geagea

DOP: Paul Morris

Art Director: Julius Mak

Post Company: MPC Shanghai

Executive Producer: Jamie Loudon

Producer: Xiao Liu

Offline Editor: Mo Lyu

Colourist: Nicola Gasparri

Motions Graphics Artist: Lucas Casagrande

Online Artist: Andrew Kang