维他果汁｜果味朋友｜香港

 在推出引进维他的新芒果西番莲和粉红色葡萄柚口味之际，该微网站允许访客设计他们自己的水果杀手机而且经营他们自己的果汁工厂。受众们可以通过Facebook与朋友们分享其果汁工厂,他们在Facebook上也可以升级其榨汁机，观看电视广告，玩迷你游戏，而且有机会赢取诸如Xbox，任天堂NDS和其他奖项。










Credits:
Project Fruity Friends
Client Vitasoy International
Digital agency Tribal DDB Hong Kong
Creative director Kevin Chiu
Senior copywriter Tammy Foo
Interactive designer Stella Yuen
Senior programmer Chui Yee Tang
Creative agency DDB Group, Hong Kong
Creative director Karen Wong
Art director Claudia Wong
Senior copywriter Joe Chan
Business director Lisa Ip
Account director Wynie Chan
Account executive Cafy Choi
Media agency PHD
Managing director Ray Wong
General manager Cedric Lam
Planner Betsy Cho
Digital executive Bryant Hui
Group head Kat Chan
Exposure Online

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