汇丰银行｜2009世界杯高尔夫球锦标赛｜中国

该银行这次大量投资户外媒体，尽管电视，电台，平面和在线广告也在其中。 













Credits:
Project 2009 World Golf Championships
Client HSBC China
Creative Agency JWT Shanghai
Chief creative officer Yang Yeo
Creative directors Adele Dong, Marc Wang
Art directors Zheng Xia, White Li, Kent Lu
Copywriters Marc Wang, Yama Yuan
Strategic planners Timothy York, Jane Qi
Account servicing Shel Liu, Edward Ha, Lephia Ni, Alan Liu
Agency television producer Xu Jing, Fiona Zhong
Media agency Mindshare
Production companies Off-lo-hi Limited, CLIQ PTE Limited
Exposure Television, print, outdoor, online, in-store





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