保诚新加坡此次宣传的目标是为了要吸引25至45岁的PMEBs(专业人士,管理人员,行政人员及商人)人群的注意力。这些目标群体往往正处在他们的个人生活以及职业生涯的顶峰,并且对他们来讲,抚养和照顾其年幼的儿女和年迈的父母是非常至关重要的。
此次推广活动配合了电视广告,平面和在线广告。每个广告分别针对像骨质疏松症,鼻癌和传统中药这些问题提的有趣事实。所有设计都以鲜明的色彩和生动的旁白作为主。
奥美新加坡创意总监Troy Lim指出:“保险通常被消费者认为是一个严肃而沉闷的话题,我们希望改变这种看法,使這活动变成一个脍炙人口的话题。”
Acupuncture:
Salted Fish:
Osteoporosis:
Credits:
Project Health Facts by Prudential
Creative agency Ogilvy & Mather, Singapore
Client Prudential Assurance Company, Singapore
Executive creative director Robert Gaxiola
Creative directors Troy Lim, Jon Loke
Copywriter Jeremy Chia
Art director Deng Yingzhi
Planners Huiwen Tow
Production company VHQ
Producer Wan Shafie
Audio Gunnery
Account servicing Shu-Min Liang
Exposure Television, print, online, direct marketing
此次推广活动配合了电视广告,平面和在线广告。每个广告分别针对像骨质疏松症,鼻癌和传统中药这些问题提的有趣事实。所有设计都以鲜明的色彩和生动的旁白作为主。
奥美新加坡创意总监Troy Lim指出:“保险通常被消费者认为是一个严肃而沉闷的话题,我们希望改变这种看法,使這活动变成一个脍炙人口的话题。”
Acupuncture:
Salted Fish:
Osteoporosis:
Credits:
Project Health Facts by Prudential
Creative agency Ogilvy & Mather, Singapore
Client Prudential Assurance Company, Singapore
Executive creative director Robert Gaxiola
Creative directors Troy Lim, Jon Loke
Copywriter Jeremy Chia
Art director Deng Yingzhi
Planners Huiwen Tow
Production company VHQ
Producer Wan Shafie
Audio Gunnery
Account servicing Shu-Min Liang
Exposure Television, print, online, direct marketing