2023 DMA 中国数字媒体大奖入围名单公布

Campaign亚太 4月4日公布了2023年中国数字媒体大奖入围名单。Digital Media Awards 旨在表彰最优秀的数字营销作品、创新和人才，同时也是对大中华区在全球数字产业中影响力不断提升的认可。 以下是评审团选出的入围作品。最终获奖名单将于4月27日正式公布。请继续关注Campaign亚太：Shortlist for Digital Media Awards 2023 released

INDUSTRY EXCELLENCE
Category	Title	Agency/ Company	Brand	Market
Transportation and Automotive	Duration Is Not Everything	Initiative	Ultium	China
	Go Live Your Way Campaign	Hivestack/Essencemediacom/Uth	Uber	Hong Kong SAR
	Lincoln x Backstreet Boys' Virtual Concert	Mindshare China	Lincoln	China
	The Maybach Atelier 3D Visualizer	mediaman	Mercedes-Maybach	China
Beauty & Cosmetic	Clear’s KPL Player Cards Launch	Mindshare China/Unite China/VSPN	Clear	China
	CREED and ROBBi Scented Art Toy	CREED/Red Ant Asia/Carbon/ROBBiArt/LALA CURIO	CREED and ROBBi	China
	Dove: 100 Girls, 100 Kinds of Beauty	Mindshare China/Unite China/Forsman & Bodenfors/Sohu	Dove	China
	Gucci Flora Gorgeous Jasmine Product Launch Campaign	UM	Gucci Beauty	China
	Sofy Magic Pocket: Out of My Pocket	Mindshare China	Sofy	China
Alcoholic Beverages	A Thousand Hardcore Miles	Initiative	WUSU	China
	Brotherhood Awakening in Chongqing	Initiative	Chongqing Beer	China
	Have A Whisky On The Rock!	Starcom Taiwan/Just Make/Saatchi & Saatchi Taiwan	The Glenlivet	Taiwan
	World Cup Delivered to Your Door	Starcom China	Harbin Beer	China
Non-Alcoholic Beverages	Bright Dairy Ubest "Jingle into the Metaverse"	Mindshare China	Ubest	China
	Pepsi With Meal 2022 Creative Platform	BBDO China	Pepsi	China
	Yili Guliduo's Rural Revitalization Campaign	Mindshare China	Guliduo	China

Corporate and Professional Services

No Shortlist

Delivery Services

To be Annouced

Consumer Products/Services	Celebrate the Joy of Togetherness	Initiative	LEGO	China
	Comfort: Putting Social in Social Commerce	Mindshare China/Unite China/ TFT/Always Marketing	Comfort	China
	Little Heroes' Big Power!	Initiative	LEGO	China
	Sensodyne 920 Love Teeth	Grey China Group	Sensodyne	China

E-commerce	To be Annouced
Education and Training	No Shortlist
Electronic Products	No Shortlist
Energy and Petroleum	To be Annouced

Fashion, Watches and Jewellery	De Beers Qixi Festival Campaign	Assembly	De Beers Jewellers	China
	Lacoste Street Dance Campaign	EssenceMediacom	Lacoste	China

Finance, Banking, and Insurance	No Shortlist
Food/Confectionary/Restaurant	To be Announced
E-Sports and Gaming	No Shortlist

Pharmaceuticals and Healthcare	Bayer China 140th Anniversary Integrated Communication Campaign	Bayer China	Bayer China	China
	Durex – The Sex DJ	Medialand Digital Strategy	Durex	Taiwan
	Influenza in the Shadow of COVID-19	Devries Global	Xofluza®	China
	Palace Banquet in Tang Dynasty	EssenceMediacom	Bayer/Kangwang	China
	Saving Lives in Social Tribes	Initiative	MSD	China

Home Furnishing and Appliances	To be Annouced
Household Products/Supplies	To be Annouced
Media and Entertainment	To be Annouced
Pet Care	No Shortlist
Public Sector	To be Annouced

Retail Store	Carrefour Metapudu NFT：Let's do Pudu the web3 way！	dentsu X Taiwan	Carrefour	Taiwan
	DFS Metaverse World	ASAP PLUS ASIA	DFS	China

IT and Telecommunication	Qualcomm "Discover the Endemic Species of China"	Mindshare China	Qualcomm	China
	Reshaping the New Art Tech Experience	CruiSo	CSL Mobile	Hong Kong SAR
	Yahoo TV Metaverse Co-Creation Lab	dentsu one Taipei	Yahoo Taiwan	Taiwan

Travel, Tourism, and Leisure

No Shortlist

MEDIA
Category	Title	Agency/ Company	Brand	Market
Best Digital Media Innovation	Durex – The Sex DJ	Medialand Digital Strategy	Durex	Taiwan
	Fans Keep Coming Back to the TCCC Metaverse	WPP OpenX	The Coca-Cola Company	China
	Qualcomm "Discover the Endemic Species of China"	Mindshare China	Qualcomm	China
	Volkswagen The new T-Roc: Time to Roc	PHD Taiwan	Volkswagen Taiwan	Taiwan
	Yahoo TV Metaverse Co-Creation Lab	dentsu one Taipei	Yahoo Taiwan	Taiwan

Best E-Commerce Campaign	618 E-Comm Campaign	Assembly	Cynosure	China
	Bose 618 Campaign	EssenceMediacom	Bose	China
	Yili Guliduo's Rural Revitalization Campaign	Mindshare China	Guliduo	China

Best Gamification	Clear’s KPL Player Cards Launch	Mindshare China/Unite China/VSPN	Clear	China
	Fans Keep Coming Back to the TCCC Metaverse	WPP OpenX	The Coca-Cola Company	China
	Kiss to Catch	Branding Records/Kivisense	Moschino	China
	PROMISE 30th Anniversary Celebration	EssenceMediacom	Promise	Hong Kong SAR

Best Integrated Marketing Campaign	Celebrate the Joy of Togetherness	Initiative	LEGO	China
	CREED and ROBBi Scented Art Toy	CREED/Red Ant Asia/Carbon/ROBBiArt/LALA CURIO	CREED and ROBBi	China
	Dove: 100 Girls, 100 Kinds of Beauty	Mindshare China/Unite China/Forsman & Bodenfors/Sohu	Dove	China
	Go Further with Change Makers of Tomorrow	Shell China/BCW Beijing	Shell Eco-marathon China 2022	China
	Little Heroes' Big Power!	Initiative	LEGO	China

Best Mobile Campaign	Corona Sunset Insurance	Starcom China/ABInBev Draftline	Corona Beer	China
	Durex – The Sex DJ	Medialand Digital Strategy	Durex	Taiwan
	Lincoln x Backstreet Boys' Virtual Concert	Mindshare China	Lincoln	China
	SONY PS5 Story on another level	EssenceMediacom	Sony Interactive Entertainment, PlayStation	China
	Sprite Cools Down China's Hottest Summer	WPP OpenX	Sprite (The Coca-Cola Company)	China

Best O2O Marketing	“the MELON-VERSE” Immersive Interactive Art Campaign	Chengdu IFS	Chengdu IFS	China
	Brotherhood Awakening in Chongqing	Initiative	Chongqing Beer	China
	Little Heroes' Big Power!	Initiative	LEGO	China
	May Golden Week & Spring Summer Sale	Assembly	DFS	China
	World Cup Delivered to Your Door	Starcom China	Harbin Beer	China

Best Out-Of-Home	Bring Mercedes-EQ to Live	OMD Taiwan	Mercedes-Benz Taiwan	Taiwan
	Daily Life with Somersby	Initiative	Somersby	China
	Go Live Your Way Campaign	Hivestack/EssenceMediacom/Uth	Uber	Hong Kong SAR
	Pokémon Air Adventures	dentsu X Taiwan/Landmarks/ Vector Taiwan	The Pokémon Company	Taiwan
	Reshaping the New Art Tech Experience	CruiSo	CSL Mobile	Hong Kong SAR

Best Performance Marketing	"Love for him"Innovative Ecommerce Partnership	OMD CHINA	Philips	China
	Clear’s KPL Player Cards Launch	Mindshare China/Unite China/VSPN	Clear	China
	Duration Is Not Everything	Initiative	Ultium	China
	Flipping the market funnel	PHD Taiwan	Google Play Games	Taiwan
	Saving Lives in Social Tribes	Initiative	MSD	China

Best Pandemic Digital Response	Celebrate the Joy of Togetherness	Initiative	LEGO	China
	Gucci Flora Gorgeous Jasmine Product Launch Campaign	UM	Gucci Beauty	China
	Little Heroes' Big Power!	Initiative	LEGO	China
	Say Goodbye to the Tragedy of Life	Energy BBDO	Bosch	China
	yuu to me is INCREDIBLE!	PHD Hong Kong/M&C Saatchi Spencer	DFI Retail Group	Hong Kong SAR

Best Social Media Campaign	Celebrate the Joy of Togetherness	Initiative	LEGO	China
	Dove: 100 Girls, 100 Kinds of Beauty	Mindshare China/Unite China/Forsman & Bodenfors/Sohu	Dove	China
	Pokémon Air Adventures	dentsu X Taiwan/Landmarks/Vector Taiwan	The Pokémon Company	Taiwan
	Saving Lives in Social Tribes	Initiative	MSD	China
	Stay Cool When the World Cup Heats Up	WPP OpenX	Sprite (The Coca-Cola Company)	China

Best Use of Content	Dove: 100 Girls, 100 Kinds of Beauty	Mindshare China/Unite China/Forsman & Bodenfors/Sohu	Dove	China
	HAIR FOR HOPE	CCE Group	L'OREAL PRO	China
	Pepsi With Meal 2022 Creative Platform	BBDO China	Pepsi	China
	Pokémon Air Adventures	dentsu X Taiwan/Landmarks/Vector Taiwan	The Pokémon Company	Taiwan
	Qualcomm "Discover the Endemic Species of China"	Mindshare China	Qualcomm	China

Best Use of Data	Data-Driven Planning Helps AHHA Sparkle on Short Video	WPP OpenX	AHHA (The Coca-Cola Company)	China
	Flipping the market funnel	PHD Taiwan	Google Play Games	Taiwan
	McDonald’s Global-first GA4 Predictive Audiences Activation	OMD Hong Kong	McDonald’s	Hong Kong SAR
	Snickers Sugar Reduction Launch	EssenceMediacom	Snickers	China
	WeLab Bank Overspending Overwatch	Omnicom Media Group	WeLab	Hong Kong SAR

Best SEO/SEM Campaign

No Shortlist

Best Use of Influencer	Clear x Su Yiming “Fearless 1980” NFT Campaign	Mindshare China/Unite China/GroupM-Circle/SMT/TAOPAI	Clear	China
	Clear’s KPL Player Cards Launch	Mindshare China/Unite China/VSPN	Clear	China
	Mobil 1 Go Societal	UM	Mobil 1	China
	Saving Lives in Social Tribes	Initiative	MSD	China
	Sofy Magic Pocket: Out of My Pocket	Mindshare China	Sofy	China

Best Use of Interactive Media	Celebrate the Joy of Togetherness	Initiative	LEGO	China
	DFS Metaverse World	ASAP PLUS ASIA	DFS	China
	Durex – The Sex DJ	Medialand Digital Strategy	Durex	Taiwan
	Levi's® Denim Restoration Campaign	OMD CHINA	Levi's®	China
	Yahoo TV Metaverse Co-Creation Lab	dentsu one Taipei	Yahoo Taiwan	Taiwan

Best Use of Live Streaming	2022 Amazon Ads Gala	Premiere Consulting Group/Pingguo Media company	Amazon Ads	China
	Clear’s KPL Player Cards Launch	Mindshare China/Unite China/VSPN	Clear	China
	Hennessy Roundabout Project	Ruder Finn Thunder	Hennessy	China
	Yili Guliduo's Rural Revitalization Campaign	Mindshare China	Guliduo	China

Best Use of Programmatic	Go Live Your Way Campaign	Hivestack/EssenceMediacom/Uth	Uber	Hong Kong SAR
	Home Of Sports	Havas Hong Kong	HKT	Hong Kong SAR
	Longines Elegant me D11 Campaign	OMD CHINA	Longines	China

Best Use of Real-Time Marketing	Influenza in the Shadow of COVID-19	Devries Global	Xofluza®	China
	Stay Cool When the World Cup Heats Up	WPP OpenX	Sprite (The Coca-Cola Company)	China
	Talcid Drink Marketing Campaign	EssenceMediacom	Talcid	China
	WeLab Bank Overspending Overwatch	Omnicom Media Group	WeLab	Hong Kong SAR

Best Use of Short Video	Celebrate the Joy of Togetherness	Initiative	LEGO	China
	Comfort: Putting Social in Social Commerce	Mindshare China/Unite China/TFT/Always Marketing	Comfort	China
	Data-Driven Planning Helps AHHA Sparkle on Short Video	WPP OpenX	AHHA (The Coca-Cola Company)	China
	Mobil 1 Go Societal	UM	Mobil 1	China
	Pepsi With Meal 2022 Creative Platform	BBDO China	Pepsi	China

Best Use of Technology	Bringing New Attentions to The Pink Ribbon Campaign	Digitas Taiwan/Zenith Taiwan/iStaging/Qubic Creator	The Estée Lauder Companies Breast Cancer Campaign	Taiwan
	Durex – The Sex DJ	Medialand Digital Strategy	Durex	Taiwan
	McDonald’s Global-first GA4 Predictive Audiences Activation	OMD Hong Kong	McDonald’s	Hong Kong SAR
	VR Property Tour	Mindshare Hong Kong/GroupM Nexus Hong Kong	Midland Realty	Hong Kong SAR
	Who is it that would need MDS!	Starcom Taiwan/Leo Burnett/DIGITAS TAIWAN	McDonald’s	Taiwan

Best Use of Website & Apps

To be Annouced

 

DIGITAL MEDIA OWNERS
Category	Title	Agency/ Company	Brand	Market
Most Innovative Media Technology	Airwaves Fresh cube cross-platform campaign	Essencemediacom	Mars Airwaves	Taiwan
	CK REVITALIZE BRAND’S SEXY-NESS IN ANOTHER VERSE	Wavemaker	Calvin Klein	China
	Yahoo TV Metaverse Co-Creation Lab	dentsu one Taipei	Yahoo Taiwan	Taiwan

Best Use of Integration

No Shortlist

Most Innovative Media Technology	Airwaves Fresh cube cross-platform campaign	Essencemediacom	Mars Airwaves	Taiwan
	CK REVITALIZE BRAND’S SEXY-NESS IN ANOTHER VERSE	Wavemaker	Calvin Klein	China
	Yahoo TV Metaverse Co-Creation Lab	dentsu one Taipei	Yahoo Taiwan	Taiwan

PEOPLE AND COMPANY
Category	Name	Agency/ Company	Market

Digital Strategist of the Year	Dalton Zheng	LEO Digital	China
	Nelson Tsai	Xaxis	Taiwan

Digital Media Innovator of the Year

To be Annouced