
Campaign亚太 6月12日晚 公布了第24届PR Awards Asia-Pacific 亚洲公关大奖获奖名单。本年度颁奖晚会在香港JW万豪酒店举办。PR Awards Asia-Pacific 旨在表彰亚太区公关传播行业的优秀营销活动、杰出个人和成功企业。
TBWA新西兰获得全场大奖The Grand Prix for Agency of Excellence。TBWA新西兰还赢得 Best Sponsorship/Partnership类别的金奖。获奖作品"Auckland Forever"的亮点在于一项极具特色的激活campaign,将200多件限量版 Auckland FC "Day 1"足球衣秘密藏在奥克兰各处,让球迷寻宝发现。
Kiwi Communications 中国团队荣膺 Best Culture奖项。
印度Godrej Industries Group赢得 年度最佳公关团队奖(PR Communications Team of the Year)。
查看完整的入围名单,请点击此处。
滚动查看完整的获奖者名单:
CAMPAIGN CATEGORIES | |||||
Category | Campaign | Company | Brand | Market | Award |
Arts, Entertainment & Media | Master of the House: Recruiting the Maid | Burson Thailand | NETFLIX | Thailand | Gold |
Zoom in, Cash in | Pilot HAKUHODO | vivo | Taiwan | Silver | |
Showcasing Singapore’s Art at Biennale Arte 2024 | Tate Anzur | Singapore Pavilion at Biennale Arte 2024 | Singapore | Bronze | |
Automotive & Transport | From Resistance to Acceptance Paving Way for Ridesharing | Golin | Uber | Hong Kong SAR | Gold |
Backseat Bandmates | CampaignLab | Thrifty | Australia | Silver | |
MTR 45th Anniversary Carnival and Themed Train | MTR Corporation Limited | MTR Corporation Limited | Hong Kong SAR | Bronze | |
Brand Development (Product) | The Yorkshire Tea Proper Brewery | Zeno Group | Yorkshire Tea | Australia | Gold |
Airbnb Icons: Where Innovation Ignited Cultural Moment | Burson China | Airbnb China | China | Silver | |
Camera Eats First | Fujifilm Food Tours | We Are Different | Fujifilm | Australia | Bronze | |
Bridging Talent, Building India | Current Global | India | Gold | ||
The Worriers | ERA Communications | Manulife | Myanmar | Silver | |
Singapore Cable Car 50th Anniversary | Mount Faber Leisure Group | Singapore Cable Car | Singapore | Silver | |
Business-to-Business | McKinsey: The Next China is Still China | McKinsey & Company | McKinsey & Company | China | Gold |
Redefining RSV Prevention Partnerships for Impact | MediCom | Sanofi Taiwan | Taiwan | Silver | |
Open Road, Open Up | We Are Different | GME | Australia | Bronze | |
Cause-Related - Diversity & Inclusion | Kotex Elimin8tors: Launching Malaysia's first all-women eSports team | Ogilvy Malaysia | Kotex | Malaysia | Gold |
L'Oréal Paris #ImWorthIt | Ogilvy Manila | L'Oréal Paris | Philippines | Silver | |
This-Ability | Pilot HAKUHODO | Volkswagen Commercial Vehicles | Taiwan | Bronze | |
The Restaurant of Taste Awareness | dentsu | Aflac | Japan | Gold | |
This is not a home | Edelman Australia | IKEA | Australia | Silver | |
AS Watson Wanderer Watchers | Golin | AS Watson | Hong Kong SAR | Bronze | |
Consumer Launch | The Irresitibillboard | Thinkerbell | V Energy | Australia | Gold |
Make Life Beautiful | Burson Genesis | Birla Opus Paints | India | Silver | |
Inspiring the Space Generation | Thrive PR & Communications | LEGO Australia & New Zealand | Australia | Bronze | |
Corporate Branding | This-Ability | Pilot HAKUHODO | Volkswagen Commercial Vehicles | Taiwan | Gold |
Journey Together | MTR Corporation | MTR Corporation | Hong Kong SAR | Silver | |
100% DORAEMON & FRIENDS@Ngong Ping 360 | Ngong Ping 360 | Ngong Ping 360 | Hong Kong SAR | Bronze | |
Voices From Comcentre | Singtel | Singtel | Singapore | Gold | |
The Employeencer: Young Professionals | DOMO | LG Sciencepark | South Korea | Silver | |
Fragrance White Paper: A New Era of Elegance | Eternal Group | N/A | Hong Kong SAR | Bronze | |
This-Ability | Pilot HAKUHODO | Volkswagen Commercial Vehicles | Taiwan | Gold | |
This is not a home | EDELMAN AUSTRALIA | IKEA | Australia | Silver | |
Answer the Call | TBWA\New Zealand | 2degrees Mobile | New Zealand | Bronze | |
Customer Loyalty | McDonald’s Hong Kong: 50 Years of Love | Hill and Knowlton | McDonald’s Hong Kong | Hong Kong SAR | Silver |
Path to Loyalty: SM's 100 Days of Joy | Havas Ortega | SM Supermalls | Philippines | Bronze | |
E-commerce | Taobao Free Shipping: Taiwan’s Turnaround | The Hoffman Agency | Taobao Tmall World - Taiwan | Taiwan | Silver |
#CelebrateResponsibly | Sinclair | Carlsberg Asia | Hong Kong SAR | Bronze | |
Environmental | Kia x The Ocean Cleanup Global PR Communications | Kia | Kia | South Korea | Gold |
Answer the Call | TBWA\New Zealand | 2degrees Mobile | New Zealand | Silver | |
Champions of Ocean Conservation | ERA Communications | Tourism Authority of Thailand with Go Pro | Thailand | Bronze | |
Experiential PR | BeJEWELed | Ogilvy Singapore | Changi Airport | Singapore | Gold |
Pou-o-Kai | Special PR | Tourism New Zealand | New Zealand | Gold | |
ANZ x AFC Day One | TBWA\New Zealand | ANZ Bank New Zealand | New Zealand | Silver | |
Fashion & Beauty | FENTY BEAUTY CHINA MAINLAND LAUNCH CAMPAIGN | We. Red Bridge | FENTY BEAUTY BY RIHANNA | China | Gold |
SK-II LXP: ACT OF CRAFTSMANSHIP | Procter & Gamble | SK-II | China, Japan | Silver | |
ZALORAYA 2025: Celebrating Modest Fashion | ZALORA INDONESIA | ZALORA | Indonesia | Bronze | |
Financial Communications | Scammers Bloom | TBWA\New Zealand | ANZ Bank New Zealand | New Zealand | Gold |
Scent of Wealth: Let Prosperity Fill the Air | DOMO | Standard Chartered Bank Korea | South Korea | Silver | |
The Worriers | ERA Communications | Manulife | Myanmar | Bronze | |
FMCG | The House of Spills | We Are Different | VIVA Paper Towel | Australia | Gold |
The Coke Christmas Truck: A Coca-Cola Christmas 2024 | Ant Savvy Creatives | Coca-Cola | Philippines | Bronze | |
Health & Wellness | Orgasmic Skin | CampaignLab | Lovehoney | Australia | Gold |
Healthy Body, Healthy Mind Fruit & Vegetable Class | Prain Global | Zespri | South Korea | Silver | |
The HIV Café | Golin Taipei | Taiwan AIDS Society and Taiwan AIDS Nurses’ Association | Taiwan | Bronze | |
Healthcare: Ethical | Promised Land with No Stigma for Psoriasis | Ogilvy Health China | Johnson & Johnson Innovative Medicine | China | Gold |
Unfinished Story | DXTRA Health | Moderna | South Korea | Silver | |
Clear Wake. Stronger Recovery. | MediCom | Merck & Co., Inc. | Taiwan | Bronze | |
Influencer Marketing | Master of the House: Recruiting the Maid | Burson Thailand | NETFLIX | Thailand | Gold |
Journey Together | MTR Corporation | MTR Corporation | Hong Kong SAR | Silver | |
ADIZERO Pro 4 Innovation Launch | We. Red Bridge | adidas ADIZERO Pro 4 | China | Bronze | |
Integrated Marketing | Fake Marriage | dentsu Group Taiwan | CWO platform x Awakening Foundation | Taiwan | Gold |
Cold Call Back Service | Special PR | DB Export Ultra | New Zealand | Silver | |
Gatorade Turf Finder | PepsiCo India | Gatorade | India | Bronze | |
Banana Pass | Thinkerbell | Australian Bananas | Australia | Bronze | |
Internal Communications | The Haunting Click | DHL | DHL | Singapore | Gold |
AI RAP Business Card : MY PUNCHLINE | Hakuhodo Inc. | Hakuhodo | Japan | Silver | |
G/AI Sprint | Grab | Grab | Singapore | Bronze | |
Media Relations | TALE OF THE DRAGON’S TAIL | Hakuhodo Inc. | Kinryu Ramen | Japan | Gold |
The Messy Middle | Weber Shandwick | ServiceNow | Australia | Silver | |
Savor the Journey | FINN Partners | Luxury Group by Marriott International | Singapore | Bronze | |
Non-Profit | Fake Marriage | dentsu Group Taiwan | CWO platform x Awakening Foundation | Taiwan | Gold |
Launching The Airborne Infection Defense Protocol | ERA Communications | StopTB Partnership | Laos | Silver | |
Jammies for June | Middlemore Foundation | Middlemore Foundation | New Zealand | Bronze |
PR Event | Get Banked with Maya Launch Event | Maya | Maya | Philippines | Gold |
Spark Game Arena Live: Putting Gamers First | Bastion Shine | Spark New Zealand | New Zealand | Silver | |
ADIZERO Pro 4 Innovation Launch | We. Red Bridge | adidas ADIZERO Pro 4 | China | Bronze | |
Promotional Activity | Hellmann's Mood Burgers | Edelman India Pvt. Ltd. | Hellmann's | India | Gold |
Where Heritage Meets Innovation | Golin Hong Kong | The Park Lane Hong Kong | Hong Kong SAR | Silver | |
It’s SiMPLE to attend USCA | GroupM Communications Hong Kong Limited | sim Credit Card | Hong Kong SAR | Bronze | |
Public Affairs | EMBED’s Answer to Fever Mysteries: An Algorithmic Breakthrough | Godrej Industries Group | Godrej Consumer Products | India | Gold |
Empowering Filipinos: Grab’s Strategic Approach to Policy Reform | Grab Philippines | Grab | Philippines | Silver | |
From Resistance to Acceptance Paving Way for Ridesharing | Golin | Uber | Hong Kong SAR | Bronze | |
Public Education | Super Consultations: Demystifying Chronic Diseases | Weber Shandwick | Novartis | China | Gold |
Zero Math Dropouts through AI Math Bible | Team Cookie | Math King | South Korea | Silver | |
BREAKING NEWS WITH FAIRYTALES | DeVries Global Shanghai | health.people.cn | China | Bronze | |
Public Sector | Go MonGOlia | Edelman Singapore | Government of Mongolia | Mongolia | Gold |
Play:Date – Unlocking Cabinets of Play | National Museum of Singapore | National Museum of Singapore | Singapore | Silver | |
Uninfluenced - The Trip: What Happened in Larspura? | Ogilvy Singapore | Central Narcotics Bureau | Singapore | Silver | |
Reputation and Issues Management | Intel Core: A Return to Gaming Glory | Ogilvy PR Beijing | Intel | China | Gold |
The Power of Two | UBS | UBS | Singapore | Silver | |
Taobao Free Shipping: Rebuilding Trust, Delivering Growth | The Hoffman Agency | Taobao Tmall World - Taiwan | Taiwan | Bronze | |
Sports / eSports | Reshaping Rugby. The World’s First TikTok Final | TBWA\New Zealand | 2degrees Mobile | New Zealand | Gold |
ADIZERO Pro 4 Innovation Launch | We. Red Bridge | adidas ADIZERO Pro 4 | China | Silver | |
The Dusty Deception | Thinkerbell | Kayo Sports | Australia | Bronze | |
Technology | AI RAP Business Card : MY PUNCHLINE | Hakuhodo Inc. | Hakuhodo | Japan | Gold |
Transforming India’s Smiles: Colgate’s Oral Health Movement | MSL India | Colgate-Palmolive (India) Limited | India | Silver | |
The Future of Monetization | ERA Communications | Yandex Ads | Vietnam | Bronze | |
Best Brand Strategy | McDonald’s Hong Kong: 50 Years of Love | Hill and Knowlton | McDonald’s Hong Kong | Hong Kong SAR | Silver |
Get Banked with Maya | Maya | Maya | Philippines | Silver | |
Kotex Elimin8tors: Launching Malaysia's first all-female eSports Team | Ogilvy Malaysia | Kotex | Malaysia | Bronze | |
Best Creative Idea | TALE OF THE DRAGON’S TAIL | Hakuhodo Inc. | Kinryu Ramen | Japan | Gold |
Bring your DNA Game | Weber Shandwick | Ancestry | Australia | Silver | |
BeJEWELed | Ogilvy Singapore | Changi Airport | Singapore | Bronze | |
Best Event Activation | mAIRathon Hong Kong | Havas Hong Kong | Hong Kong International Airport | Hong Kong SAR | Gold |
BeJEWELed | Ogilvy Singapore | Changi Airport | Singapore | Gold | |
McDonald’s Hong Kong: 50 Years of Love | Hill and Knowlton | McDonald’s Hong Kong | Hong Kong SAR | Silver | |
Best Sponsorship/Partnership | ANZ x AFC Day One | TBWA\New Zealand | ANZ Bank New Zealand | New Zealand | Gold |
Reshaping Rugby. The World’s First TikTok Final | TBWA\New Zealand | 2degrees Mobile | New Zealand | Silver | |
Chongqing IFS x Paddington: A Strategic Win-Win | Chongqing IFS | Chongqing IFS | China | Bronze |
Best Use of Influencers/Celebrities | Bring your DNA Game | Weber Shandwick | Ancestry | Australia | Gold |
BeJEWELed | Ogilvy Singapore | Changi Airport | Singapore | Silver | |
Puma Deviate Nitro3 "Run On Your Own Rhyme" | Burson Indonesia | Puma Indonesia | Indonesia | Bronze | |
The Codral Cold & Flu Forecast | Publicis Groupe ANZ | Codral | Australia | Gold | |
The Future of Monetization | ERA Communications | Yandex Ads | Vietnam | Silver | |
Hong Kong International Airport “Transit of Life” | D Community Limited | Airport Authority Hong Kong | Hong Kong SAR | Gold | |
Super Consultations: Demystifying Chronic Diseases | Weber Shandwick | Novartis | China | Silver | |
Unfinished Story | DXTRA Health | Moderna | South Korea | Bronze | |
ADIZERO Pro 4 Innovation Launch | We. Red Bridge | adidas ADIZERO Pro 4 | China | Gold | |
HAILEY – Human or AI? | Nanyang Technological University, Singapore | Nanyang Technological University, Singapore | Singapore | Silver | |
Journey Together | MTR Corporation | MTR Corporation | Hong Kong SAR | Bronze | |
L'Oréal Paris #ImWorthIt | Ogilvy Manila | L'Oréal Paris | Philippines | Silver | |
Bringing Filipino Flavors to Life | ID8, Inc. | BiteSized.ph | Philippines | Bronze | |
Optimism Your Feed | LG Electronics | LG Electronics | South Korea | Gold | |
Journey Together | MTR Corporation | MTR Corporation | Hong Kong SAR | Silver | |
Maille mustard magic with Manu Feildel and friends | History Will Be Kind | Maille Australia | Australia | Bronze | |
The Coca Cola Company – Epic Night Out | WPP OpenX Singapore and Thailand | Coca-Cola | Thailand | Bronze | |
" Volkswagen 40 Years in China, Never Stop" | DeVries Global | VOLKSWAGEN GROUP CHINA | China | Silver | |
CapitaVerse Lands on Roblox | CapitaLand Investment | CapitaLand Malls | Singapore | Bronze | |
The Worriers | ERA Communications | Manulife | Myanmar | Bronze | |
Best Video Story-telling | The Haunting Click | DHL | DHL | Singapore | Silver |
Journey Together | MTR Corporation | MTR Corporation | Hong Kong SAR | Silver | |
Hong Kong International Airport “Transit of Life” | D Community Limited | Airport Authority Hong Kong | Hong Kong SAR | Bronze |
PR CONSULTANCY CATEGORIES | |||
Category | Company | Market | Award |
Boutique Agency of the Year | One Plus One Communications | New Zealand | Winner |
ESG Consultancy of the Year | Sandpiper | Singapore | Commendation |
PR Consultancy of the Year | Sandpiper | Singapore | Winner |
Specialist Consultancy of the Year | Sandpiper Research & Insights | Singapore | Winner |
Edelman Integrated Solutions | Malaysia | Commendation |
INDIVIDUAL / TEAM and COMPANY CATEGORIES | ||||
Category | Company | Nominee | Market | Award |
Best Culture of the Year | KIWI COMMUNICATIONS | China | Winner | |
Bud | Singapore | Commendation | ||
Diversity and Inclusion Company of the Year | No Shortlist No Award | |||
PR Agency Head of the Year | Team Cookie | Taejoon Ryu | South Korea | Winner |
PR Communications Team | Godrej Industries Group | Corporate Brand & Communications | India | Winner |
MTR Corporation | MTR 45th Anniversary Celebratory Events Team | Hong Kong SAR | Commendation | |
PR Professional of the Year | The Hoffman Agency Korea | Kelly Kwon | South Korea | Commendation |
Young PR Professional of the Year | No Shortlist No Award |
GRAND PRIX | ||
Category | Company | Award |
Agency of Excellence | TBWA\New Zealand | Grand Prix |
CAMPAIGN CATEGORIES | |||||
Category | Campaign | Company | Brand | Market | Award |
Arts, Entertainment & Media | Master of the House: Recruiting the Maid | Burson Thailand | NETFLIX | Thailand | Gold |
Zoom in, Cash in | Pilot HAKUHODO | vivo | Taiwan | Silver | |
Showcasing Singapore’s Art at Biennale Arte 2024 | Tate Anzur | Singapore Pavilion at Biennale Arte 2024 | Singapore | Bronze | |
Automotive & Transport | From Resistance to Acceptance Paving Way for Ridesharing | Golin | Uber | Hong Kong SAR | Gold |
Backseat Bandmates | CampaignLab | Thrifty | Australia | Silver | |
MTR 45th Anniversary Carnival and Themed Train | MTR Corporation Limited | MTR Corporation Limited | Hong Kong SAR | Bronze | |
Brand Development (Product) | The Yorkshire Tea Proper Brewery | Zeno Group | Yorkshire Tea | Australia | Gold |
Airbnb Icons: Where Innovation Ignited Cultural Moment | Burson China | Airbnb China | China | Silver | |
Camera Eats First | Fujifilm Food Tours | We Are Different | Fujifilm | Australia | Bronze | |
Bridging Talent, Building India | Current Global | India | Gold | ||
The Worriers | ERA Communications | Manulife | Myanmar | Silver | |
Singapore Cable Car 50th Anniversary | Mount Faber Leisure Group | Singapore Cable Car | Singapore | Silver | |
Business-to-Business | McKinsey: The Next China is Still China | McKinsey & Company | McKinsey & Company | China | Gold |
Redefining RSV Prevention Partnerships for Impact | MediCom | Sanofi Taiwan | Taiwan | Silver | |
Open Road, Open Up | We Are Different | GME | Australia | Bronze | |
Cause-Related - Diversity & Inclusion | Kotex Elimin8tors: Launching Malaysia's first all-women eSports team | Ogilvy Malaysia | Kotex | Malaysia | Gold |
L'Oréal Paris #ImWorthIt | Ogilvy Manila | L'Oréal Paris | Philippines | Silver | |
This-Ability | Pilot HAKUHODO | Volkswagen Commercial Vehicles | Taiwan | Bronze | |
The Restaurant of Taste Awareness | dentsu | Aflac | Japan | Gold | |
This is not a home | Edelman Australia | IKEA | Australia | Silver | |
AS Watson Wanderer Watchers | Golin | AS Watson | Hong Kong SAR | Bronze | |
Consumer Launch | The Irresitibillboard | Thinkerbell | V Energy | Australia | Gold |
Make Life Beautiful | Burson Genesis | Birla Opus Paints | India | Silver | |
Inspiring the Space Generation | Thrive PR & Communications | LEGO Australia & New Zealand | Australia | Bronze | |
Corporate Branding | This-Ability | Pilot HAKUHODO | Volkswagen Commercial Vehicles | Taiwan | Gold |
Journey Together | MTR Corporation | MTR Corporation | Hong Kong SAR | Silver | |
100% DORAEMON & FRIENDS@Ngong Ping 360 | Ngong Ping 360 | Ngong Ping 360 | Hong Kong SAR | Bronze | |
Voices From Comcentre | Singtel | Singtel | Singapore | Gold | |
The Employeencer: Young Professionals | DOMO | LG Sciencepark | South Korea | Silver | |
Fragrance White Paper: A New Era of Elegance | Eternal Group | N/A | Hong Kong SAR | Bronze | |
This-Ability | Pilot HAKUHODO | Volkswagen Commercial Vehicles | Taiwan | Gold | |
This is not a home | EDELMAN AUSTRALIA | IKEA | Australia | Silver | |
Answer the Call | TBWA\New Zealand | 2degrees Mobile | New Zealand | Bronze | |
Customer Loyalty | McDonald’s Hong Kong: 50 Years of Love | Hill and Knowlton | McDonald’s Hong Kong | Hong Kong SAR | Silver |
Path to Loyalty: SM's 100 Days of Joy | Havas Ortega | SM Supermalls | Philippines | Bronze | |
E-commerce | Taobao Free Shipping: Taiwan’s Turnaround | The Hoffman Agency | Taobao Tmall World - Taiwan | Taiwan | Silver |
#CelebrateResponsibly | Sinclair | Carlsberg Asia | Hong Kong SAR | Bronze | |
Environmental | Kia x The Ocean Cleanup Global PR Communications | Kia | Kia | South Korea | Gold |
Answer the Call | TBWA\New Zealand | 2degrees Mobile | New Zealand | Silver | |
Champions of Ocean Conservation | ERA Communications | Tourism Authority of Thailand with Go Pro | Thailand | Bronze | |
Experiential PR | BeJEWELed | Ogilvy Singapore | Changi Airport | Singapore | Gold |
Pou-o-Kai | Special PR | Tourism New Zealand | New Zealand | Gold | |
ANZ x AFC Day One | TBWA\New Zealand | ANZ Bank New Zealand | New Zealand | Silver | |
Fashion & Beauty | FENTY BEAUTY CHINA MAINLAND LAUNCH CAMPAIGN | We. Red Bridge | FENTY BEAUTY BY RIHANNA | China | Gold |
SK-II LXP: ACT OF CRAFTSMANSHIP | Procter & Gamble | SK-II | China, Japan | Silver | |
ZALORAYA 2025: Celebrating Modest Fashion | ZALORA INDONESIA | ZALORA | Indonesia | Bronze | |
Financial Communications | Scammers Bloom | TBWA\New Zealand | ANZ Bank New Zealand | New Zealand | Gold |
Scent of Wealth: Let Prosperity Fill the Air | DOMO | Standard Chartered Bank Korea | South Korea | Silver | |
The Worriers | ERA Communications | Manulife | Myanmar | Bronze | |
FMCG | The House of Spills | We Are Different | VIVA Paper Towel | Australia | Gold |
The Coke Christmas Truck: A Coca-Cola Christmas 2024 | Ant Savvy Creatives | Coca-Cola | Philippines | Bronze | |
Health & Wellness | Orgasmic Skin | CampaignLab | Lovehoney | Australia | Gold |
Healthy Body, Healthy Mind Fruit & Vegetable Class | Prain Global | Zespri | South Korea | Silver | |
The HIV Café | Golin Taipei | Taiwan AIDS Society and Taiwan AIDS Nurses’ Association | Taiwan | Bronze | |
Healthcare: Ethical | Promised Land with No Stigma for Psoriasis | Ogilvy Health China | Johnson & Johnson Innovative Medicine | China | Gold |
Unfinished Story | DXTRA Health | Moderna | South Korea | Silver | |
Clear Wake. Stronger Recovery. | MediCom | Merck & Co., Inc. | Taiwan | Bronze | |
Influencer Marketing | Master of the House: Recruiting the Maid | Burson Thailand | NETFLIX | Thailand | Gold |
Journey Together | MTR Corporation | MTR Corporation | Hong Kong SAR | Silver | |
ADIZERO Pro 4 Innovation Launch | We. Red Bridge | adidas ADIZERO Pro 4 | China | Bronze | |
Integrated Marketing | Fake Marriage | dentsu Group Taiwan | CWO platform x Awakening Foundation | Taiwan | Gold |
Cold Call Back Service | Special PR | DB Export Ultra | New Zealand | Silver | |
Gatorade Turf Finder | PepsiCo India | Gatorade | India | Bronze | |
Banana Pass | Thinkerbell | Australian Bananas | Australia | Bronze | |
Internal Communications | The Haunting Click | DHL | DHL | Singapore | Gold |
AI RAP Business Card : MY PUNCHLINE | Hakuhodo Inc. | Hakuhodo | Japan | Silver | |
G/AI Sprint | Grab | Grab | Singapore | Bronze | |
Media Relations | TALE OF THE DRAGON’S TAIL | Hakuhodo Inc. | Kinryu Ramen | Japan | Gold |
The Messy Middle | Weber Shandwick | ServiceNow | Australia | Silver | |
Savor the Journey | FINN Partners | Luxury Group by Marriott International | Singapore | Bronze | |
Non-Profit | Fake Marriage | dentsu Group Taiwan | CWO platform x Awakening Foundation | Taiwan | Gold |
Launching The Airborne Infection Defense Protocol | ERA Communications | StopTB Partnership | Laos | Silver | |
Jammies for June | Middlemore Foundation | Middlemore Foundation | New Zealand | Bronze |
PR Event | Get Banked with Maya Launch Event | Maya | Maya | Philippines | Gold |
Spark Game Arena Live: Putting Gamers First | Bastion Shine | Spark New Zealand | New Zealand | Silver | |
ADIZERO Pro 4 Innovation Launch | We. Red Bridge | adidas ADIZERO Pro 4 | China | Bronze | |
Promotional Activity | Hellmann's Mood Burgers | Edelman India Pvt. Ltd. | Hellmann's | India | Gold |
Where Heritage Meets Innovation | Golin Hong Kong | The Park Lane Hong Kong | Hong Kong SAR | Silver | |
It’s SiMPLE to attend USCA | GroupM Communications Hong Kong Limited | sim Credit Card | Hong Kong SAR | Bronze | |
Public Affairs | EMBED’s Answer to Fever Mysteries: An Algorithmic Breakthrough | Godrej Industries Group | Godrej Consumer Products | India | Gold |
Empowering Filipinos: Grab’s Strategic Approach to Policy Reform | Grab Philippines | Grab | Philippines | Silver | |
From Resistance to Acceptance Paving Way for Ridesharing | Golin | Uber | Hong Kong SAR | Bronze | |
Public Education | Super Consultations: Demystifying Chronic Diseases | Weber Shandwick | Novartis | China | Gold |
Zero Math Dropouts through AI Math Bible | Team Cookie | Math King | South Korea | Silver | |
BREAKING NEWS WITH FAIRYTALES | DeVries Global Shanghai | health.people.cn | China | Bronze | |
Public Sector | Go MonGOlia | Edelman Singapore | Government of Mongolia | Mongolia | Gold |
Play:Date – Unlocking Cabinets of Play | National Museum of Singapore | National Museum of Singapore | Singapore | Silver | |
Uninfluenced - The Trip: What Happened in Larspura? | Ogilvy Singapore | Central Narcotics Bureau | Singapore | Silver | |
Reputation and Issues Management | Intel Core: A Return to Gaming Glory | Ogilvy PR Beijing | Intel | China | Gold |
The Power of Two | UBS | UBS | Singapore | Silver | |
Taobao Free Shipping: Rebuilding Trust, Delivering Growth | The Hoffman Agency | Taobao Tmall World - Taiwan | Taiwan | Bronze | |
Sports / eSports | Reshaping Rugby. The World’s First TikTok Final | TBWA\New Zealand | 2degrees Mobile | New Zealand | Gold |
ADIZERO Pro 4 Innovation Launch | We. Red Bridge | adidas ADIZERO Pro 4 | China | Silver | |
The Dusty Deception | Thinkerbell | Kayo Sports | Australia | Bronze | |
Technology | AI RAP Business Card : MY PUNCHLINE | Hakuhodo Inc. | Hakuhodo | Japan | Gold |
Transforming India’s Smiles: Colgate’s Oral Health Movement | MSL India | Colgate-Palmolive (India) Limited | India | Silver | |
The Future of Monetization | ERA Communications | Yandex Ads | Vietnam | Bronze | |
Best Brand Strategy | McDonald’s Hong Kong: 50 Years of Love | Hill and Knowlton | McDonald’s Hong Kong | Hong Kong SAR | Silver |
Get Banked with Maya | Maya | Maya | Philippines | Silver | |
Kotex Elimin8tors: Launching Malaysia's first all-female eSports Team | Ogilvy Malaysia | Kotex | Malaysia | Bronze | |
Best Creative Idea | TALE OF THE DRAGON’S TAIL | Hakuhodo Inc. | Kinryu Ramen | Japan | Gold |
Bring your DNA Game | Weber Shandwick | Ancestry | Australia | Silver | |
BeJEWELed | Ogilvy Singapore | Changi Airport | Singapore | Bronze | |
Best Event Activation | mAIRathon Hong Kong | Havas Hong Kong | Hong Kong International Airport | Hong Kong SAR | Gold |
BeJEWELed | Ogilvy Singapore | Changi Airport | Singapore | Gold | |
McDonald’s Hong Kong: 50 Years of Love | Hill and Knowlton | McDonald’s Hong Kong | Hong Kong SAR | Silver | |
Best Sponsorship/Partnership | ANZ x AFC Day One | TBWA\New Zealand | ANZ Bank New Zealand | New Zealand | Gold |
Reshaping Rugby. The World’s First TikTok Final | TBWA\New Zealand | 2degrees Mobile | New Zealand | Silver | |
Chongqing IFS x Paddington: A Strategic Win-Win | Chongqing IFS | Chongqing IFS | China | Bronze |
Best Use of Influencers/Celebrities | Bring your DNA Game | Weber Shandwick | Ancestry | Australia | Gold |
BeJEWELed | Ogilvy Singapore | Changi Airport | Singapore | Silver | |
Puma Deviate Nitro3 "Run On Your Own Rhyme" | Burson Indonesia | Puma Indonesia | Indonesia | Bronze | |
The Codral Cold & Flu Forecast | Publicis Groupe ANZ | Codral | Australia | Gold | |
The Future of Monetization | ERA Communications | Yandex Ads | Vietnam | Silver | |
Hong Kong International Airport “Transit of Life” | D Community Limited | Airport Authority Hong Kong | Hong Kong SAR | Gold | |
Super Consultations: Demystifying Chronic Diseases | Weber Shandwick | Novartis | China | Silver | |
Unfinished Story | DXTRA Health | Moderna | South Korea | Bronze | |
ADIZERO Pro 4 Innovation Launch | We. Red Bridge | adidas ADIZERO Pro 4 | China | Gold | |
HAILEY – Human or AI? | Nanyang Technological University, Singapore | Nanyang Technological University, Singapore | Singapore | Silver | |
Journey Together | MTR Corporation | MTR Corporation | Hong Kong SAR | Bronze | |
L'Oréal Paris #ImWorthIt | Ogilvy Manila | L'Oréal Paris | Philippines | Silver | |
Bringing Filipino Flavors to Life | ID8, Inc. | BiteSized.ph | Philippines | Bronze | |
Optimism Your Feed | LG Electronics | LG Electronics | South Korea | Gold | |
Journey Together | MTR Corporation | MTR Corporation | Hong Kong SAR | Silver | |
Maille mustard magic with Manu Feildel and friends | History Will Be Kind | Maille Australia | Australia | Bronze | |
The Coca Cola Company – Epic Night Out | WPP OpenX Singapore and Thailand | Coca-Cola | Thailand | Bronze | |
" Volkswagen 40 Years in China, Never Stop" | DeVries Global | VOLKSWAGEN GROUP CHINA | China | Silver | |
CapitaVerse Lands on Roblox | CapitaLand Investment | CapitaLand Malls | Singapore | Bronze | |
The Worriers | ERA Communications | Manulife | Myanmar | Bronze | |
Best Video Story-telling | The Haunting Click | DHL | DHL | Singapore | Silver |
Journey Together | MTR Corporation | MTR Corporation | Hong Kong SAR | Silver | |
Hong Kong International Airport “Transit of Life” | D Community Limited | Airport Authority Hong Kong | Hong Kong SAR | Bronze |
PR CONSULTANCY CATEGORIES | |||
Category | Company | Market | Award |
Boutique Agency of the Year | One Plus One Communications | New Zealand | Winner |
ESG Consultancy of the Year | Sandpiper | Singapore | Commendation |
PR Consultancy of the Year | Sandpiper | Singapore | Winner |
Specialist Consultancy of the Year | Sandpiper Research & Insights | Singapore | Winner |
Edelman Integrated Solutions | Malaysia | Commendation |
INDIVIDUAL / TEAM and COMPANY CATEGORIES | ||||
Category | Company | Nominee | Market | Award |
Best Culture of the Year | KIWI COMMUNICATIONS | China | Winner | |
Bud | Singapore | Commendation | ||
Diversity and Inclusion Company of the Year | No Shortlist No Award | |||
PR Agency Head of the Year | Team Cookie | Taejoon Ryu | South Korea | Winner |
PR Communications Team | Godrej Industries Group | Corporate Brand & Communications | India | Winner |
MTR Corporation | MTR 45th Anniversary Celebratory Events Team | Hong Kong SAR | Commendation | |
PR Professional of the Year | The Hoffman Agency Korea | Kelly Kwon | South Korea | Commendation |
Young PR Professional of the Year | No Shortlist No Award |
GRAND PRIX | ||
Category | Company | Award |
Agency of Excellence | TBWA\New Zealand | Grand Prix |