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Heilongjiang is worlds apart from fast-paced Shanghai and Beijing, but represents the future for both domestic and MNC brands in China. This gallery contains photos taken by this reporter and also GroupM's Shan Hai Jin. The reporter was a guest on one of GroupM's on-the-ground fieldwork trips for a proprietary research project covering tier-one to -four cities in China. Please see the related-article link at the bottom of the page for detailed observations from the trip and the research.
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TOP OF THE CHARTS: Totem第11份中国市场营销和媒介年度报告发布,“内卷”或业务停滞的阴影依然存在。但是随着媒介成本上升以及品牌认知度的重要性提升,品牌营销乐观情绪略有回升。
WPP Media预测:2025年全球广告支出(不含美国政治广告)将增长8.8%,明年预计将实现7.1%的增长。
2025 Campaign 年度代理商大奖 亚太区颁奖典礼12月9日晚在新加坡举行。请看完整版获奖名单。