2009年7月16日

奥美继续领先,凯络接诺基亚之托有所突破

经营业绩排名表是按月由媒体杂志汇编而成。经营业绩是按客户盈亏的年率资产价值来衡量。

奥美继续领先,凯络接诺基亚之托有所突破









Creative Performance League June
Rank Agency Wins Billings
gained
(US$m)
Billings
lost
(US$m)
YTD
totals
(US$m)
1 Ogilvy & Mather Mother Dairy, India;
IBM, Singapore
37.7 - 165.6
2 McCann 
Worldgroup
Onstar, China;
Joyoung (soymilk maker), China
61.1 3.9 145.1
3 Euro RSCG Herbs and Nature, Philippines;
Master Kong Egg Roll, China
3 - 102.7
4 TBWA Nutrilite, Korea;
 V Guard, India
5.7 - 86.5
5 BBDO CIMB Bank, Malaysia;
Yum! Foods, China
       10.1
- 70.6
6 DDB Golden Circle,Australia;
Union Bank of India, India
21 - 68.6
7 Y&R Traffic Police, Singapore;
NSW Government,Australia
14.9 15.5 58.2
8 Leo Burnett Giordano,Australia; Nestlé, Sri Lanka 0.9 0.8 56.8
9 Saatchi &
Saatchi
- - - 30.9
10 DraftFCB Pernod Ricard,Taiwan; Bobson,Taiwan 5.5 - 24
11 Bates141 Taiwan Beer,Taiwan; Epson, China 10.3 - 22.4
12 Grey Group Vinaphone,Vietnam;
Samsung Mobile,Vietnam
2.4 0.5 14.5
13 Lowe AIA Insurance,Thailand 0.2 3 3.2
14 JWT Nikon,Taiwan 6.6 -16.6


Media Performance League June
Rank Agency Wins Billings
gained
(US$m)
Billings
lost
(US$m)
YTD
totals
(US$m)
1 Carat Nokia,Asia-Pacific 296.8 - 532.6
2 PHD Fortune Life Insurance, Philippines;
Pacific Magazines, New Zealand
5.1 - 254.1
3 Mindshare Asua, Philippines;
Securities Future Commission, Hong Kong
6.4 18 96.7
4 OMD PTT Public Co,Thailand;
DTAC,Thailand
18.1 - 66.2
5 MEC - - - 63.8
6 MPG Jockey, India;
Icon Film Distribution,Australia
70.1 7 63.1
7 Universal
McCann
Bradford,Australia; Min online,Taiwan 2.2 - 48.8
8 Zenith
Optimedia
Singapore 2010 Youth Olympic Games,
Singapore
19.6 10 48.3
9 Initiative SmarTone Vodafone (HTC Magic launch),
Hong Kong
3.6 2.6 13.6
10 Vizeum - 4.5 - -2.9
11 Starcom Diageo,Thailand;
Singapore Traffic Police, Singapore
4.5 - -72.6
12 Maxus Monash University,Australia;
Secrets,Australia
6.3 46 -80.8
13 MediaCom Universal Music Group,Australia;
Hubb Organisation,Australia
11.6 238.5 -274.4


METHODOLOGY: The Business Performance Leagues are compiled on a monthly basis by Media magazine. Business performance is measured according to the annualised billings value of accounts won and accounts lost.Agencies are ranked according to their net billings gain in the year to date.

For accounts that do not have a billings figure attached to them, a billings score is calculated as fees multiplied by 6.5 (a standard industry multiplier). Retained business is not included in the leagues.
 
VERIFICATION: Information submitted by agencies is checked for accuracy where possible against the advertising spend data compiled by Nielsen Media Research,TAMIndia and NDT Japan.

Please email newbusinessleague@media.asia for further details or to update billings.
来源:
Campaign 中国
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