该宣传活动已经设立了线上网站而且有传奇式F1方程赛冠军Mika Häkkinen和Lewis Hamilton為代言人。以一系列轻松的’幕后花絮’短片來推动人們加入该条约型式的网站，该活动邀请观眾在网上签名而且“发誓”决不再饮酒驾车。
Credits:
Project Join the Pact
Client Diageo Asia Pacific
Creative agency iris Singapore
Creative director Kelly Finnegan
Art director Jimmy Lee
Copywriter Jonathon Cockett
Media agency Starcom
Production companies iris Digital, Knucklehead London
Exposure Television, print, online
如欲免费收看Campaign媒介电子新闻，请即按此登记。
Credits:
Project Join the Pact
Client Diageo Asia Pacific
Creative agency iris Singapore
Creative director Kelly Finnegan
Art director Jimmy Lee
Copywriter Jonathon Cockett
Media agency Starcom
Production companies iris Digital, Knucklehead London
Exposure Television, print, online
如欲免费收看Campaign媒介电子新闻，请即按此登记。
