香港广告监测
回顾每个市场电视广告的独家研究。 Adwatch列出在过去两个星期内包括顶级品牌,加上广告推广活动背后的代理机构及电视广告购买者。
Position |
Last Ranking |
Brand |
Agency/TV Buyer |
Percentage |
1 |
(-) |
ParknShop |
DDB Group/OMD |
91% |
2 |
(7=) |
Promise Finance |
Asatsu-DK/Asatsu-DK |
84% |
3 |
(-) |
Yakult |
Dentsu/Starcom |
82% |
4 |
(-) |
Extra Professional |
BBDO/MediaCom |
81% |
5 |
(-) |
Tao Ti Oolong Tea |
FOX Production/PHD |
80% |
6 |
(7=) |
Rejoice |
Leo Burnett/Starcom |
77% |
7= |
(-) |
Lion Top Detergent |
In-house/In-house |
76% |
7= |
(4=) |
McDonald’s |
DDB Group/OMD |
76% |
7= |
(-) |
Vidal Sassoon |
Leo Burnett/Starcom |
76% |
10 |
(-) |
KFC |
David Communications/Mindshare |
74% |
11 |
(-) |
Pantene Clinicare |
Grey Group/MediaCom |
72% |
12 |
(-) |
Kinder Bueno |
McCann Erickson/Mindshare |
71% |
13= |
(-) |
Lucozade |
Ogilvy & Mather/MediaCom |
67% |
13= |
(4=) |
Eclipse Mints |
BBDO/MediaCom |
67% |