该创意活动中的一个主要亮点是与海峡时报合作推出的三维印刷技术。这标志着新加坡三维报报纸印刷的首次发行。星展还将在一个商业区举办路演,以展示其通过一个互动的里程计算器能轻松地获得积分服务的优势。
Credits:
Project I am, we are
Client DBS Singapore
Creative agency Euro RSCG Hong Kong
Creative director & copywriter Scott Isaac
Art Directors Mark Wah, Thomas Kerk
Media agency MPG
Exposure Television, print, outdoor, direct marketing, online
Credits:
Project I am, we are
Client DBS Singapore
Creative agency Euro RSCG Hong Kong
Creative director & copywriter Scott Isaac
Art Directors Mark Wah, Thomas Kerk
Media agency MPG
Exposure Television, print, outdoor, direct marketing, online