继有些人所形容的在奥运会期间的“刘翔熱潮”,当刘翔因伤痛从奥运比赛中退出时,大量广告赞助商都遭受质疑。
就在第十二个宣传合约将要过期之际,耐克表现出对该运动明星的信心并续期了刘翔的合约。该电视广告的语调平和,纪录了刘翔训练和康服期间的场景。另外平面广告却没有刘翔的迹象;只有“別让栏阻挡你的路”的标语。
Credits:
Project Never Let Hurdles Stand in Your Way
Client Nike China
Creative agency Wieden & Kennedy, Shanghai
Executive creative director Nick Cohen
Creative directors Conan Wang, Justin Hays
Art director Andrew Wilcox
Designer Howl Lee
Copywriters Roberto Danino, Achilles Li
Editor Liu Feng
Agency producers Kerli Teo, James Li, Adrian Lai
Account servicing Jarrett Dube, Jenny Chen
Media agency MindShare, Shanghai
Exposure Television, pring, online
如欲免费收看Campaign媒介电子新闻,请即按此登记。
就在第十二个宣传合约将要过期之际,耐克表现出对该运动明星的信心并续期了刘翔的合约。该电视广告的语调平和,纪录了刘翔训练和康服期间的场景。另外平面广告却没有刘翔的迹象;只有“別让栏阻挡你的路”的标语。
Credits:
Project Never Let Hurdles Stand in Your Way
Client Nike China
Creative agency Wieden & Kennedy, Shanghai
Executive creative director Nick Cohen
Creative directors Conan Wang, Justin Hays
Art director Andrew Wilcox
Designer Howl Lee
Copywriters Roberto Danino, Achilles Li
Editor Liu Feng
Agency producers Kerli Teo, James Li, Adrian Lai
Account servicing Jarrett Dube, Jenny Chen
Media agency MindShare, Shanghai
Exposure Television, pring, online
如欲免费收看Campaign媒介电子新闻,请即按此登记。