广告的创意概念很简单，就是依次展示ipad上多款应用，然后配以"ipad是......"的句式。除了"iPad is delicious"之外，其他的形容词还包括learning, playful, literary, artful, friendly, productive和 scientific。
创作名单
Agency TBWA\Media Arts Lab
CCO Duncan Milner
ECD Eric Grunbaum, Scott Trattner
CD Chuck Monn, Go Sohara
AD Jay Berry, Yao Yu
CW Claire Morrisey, Jason Diao
Agency Producers Perrin Rausch, Christopher Shaw, Nathan Nowak
Production Co Green Dot Films
Director Mark Coppos
DP Rebecca Baehler
Editorial Co Nomad Editing Company, Inc.
Editor Jared Coller
Post Co Dtrain FX
Artist Ben Gibbs
