这次推广不仅包括电视广告，还有户外推广活动, 邀请国内著名DJ阿宝参加推广活动。阿宝的形象代表新生一代年轻人即兴，自由，而且无所畏惧的个性色彩。
这次活动的主题推翻原来“中国制造”的旧概念，庆贺了中国新一代的无名创新者给新青年文化带来的非常可观的影响。
这次活动的主题推翻原来“中国制造”的旧概念，庆贺了中国新一代的无名创新者给新青年文化带来的非常可观的影响。
Credits:
Project Creativity Opens Possibilities
Client Coca-Cola
Creative agency Red Lounge
Creative director Julian Hernandez
Copywriters Anson Gu, Julian Hernandez
Art director Paul Gong
Agency producer Cherry Lee
Director Steve Yuen
Production company The Clan Too
Digital agency wwwins Consultancy
Creative director Tim Doherty
Associate creative director Miya Lee
Art director Baby Guo
Senior interactive designer Ido
Copywriter Cain Peng
Multi-media director Jerry Lee
Media agency Starcom Media
Exposure Television, online, outdoor
