在刚刚在上海闭幕的2018数字媒体大奖上,传立媒体中国被评为“年度代理商”,优衣库因为门店“闪电”提双十一活动 (Hijacking the Largest Shopping Festival in the World)斩获今晚的白金大奖。
除了这些特别的奖项,当晚颁出的奖项还包括以下类别:行业、媒体、媒体平台和人员/团队。
在行业和媒体类别中,获得金奖的机构包括:宝尊电商(2),北京电通广告(2),竞立媒体,传立媒体中国(5) 和品迪(PHD)。
在媒体平台类别中,爱奇艺赢得了金奖。
在人员/团队类别中,金奖得主包括:竞立媒体香港的Bert Lam、安索帕中国的罗莹、利欧数字网络的刘阳、爱奇艺营销团队和利欧数字网络。
SECTOR AWARDS | ||||
Award | Campaign | Agency | Brand | Country |
Beverages (alcoholic) | ||||
Silver | Heineken - Let’s Band Before Band | Medialand Digital Strategy Limited | Heineken | Taiwan |
Food & Beverage Products - non alcoholic (including Pet Food) | ||||
Silver | Shogun and Tamago Bring the Love Back! | OMD Hong Kong | McDonald's | Hong Kong |
Bronze | McDonald's Has Hip-hop: Snacks Also Have Big Dreams | NA | McDonald's China | China |
Bronze | NESCAFÉ SENSE CAFE | Ogilvy Beijing | NESCAFÉ | China |
Home Furnishing, Appliances & Household Appliances | ||||
Bronze | Let's kids love to brush teeth | xplusdigital | Philips | China |
Pharmaceuticals, Consumer Health | ||||
Gold | The Flixonase Allergy Monitor | MediaCom | Flixonase | China |
Bronze | Life-space 1 Vs 10000 Campaign | JUXT | Life-space | China |
Bronze | Data Cultivation for Business Prosperity | OMD Hong Kong | Illuma Organic | Hong Kong |
Beauty Products, Cosmetics & Toiletries | ||||
Silver | Close Shave Kisses | Beijing Dentsu Advertising | Lamdash | China |
Silver | Power to the Queens | Mindshare China | Maybelline | China |
Consumer Products – Others Including Durable Goods | ||||
Gold | Hijacking the Largest Shopping Festival in the World | Mindshare China | Uniqlo | China |
Silver | Got Next – High School Basketball League | Mindshare China | Nike | China |
Bronze | Skechers: HIP-POP Campaign | BAOZUN | Skechers | China |
Tourism, Entertainment, Lifestyle Services, Leisure & Retail (Including E-Commerce, Restaurants) | ||||
Silver | Turning KFC into Gamers' Playground | Mindshare China | KFC | China |
Financial Services/Insurance, Commercial Public Services, Business Products & Services | ||||
Bronze | Where Data and Creativity Meet To Drive Business Performance | iProspect Hong Kong | Standard Chartered Bank | Hong Kong |
Bronze | Money's secrets | QianBao Fintech | Money's secrets | China |
Household Products, Maintenance | ||||
Silver | Embrace the Extraordinary With OMO | PHD | OMO | China |
Fashion & Jewellery | ||||
Bronze | GU Launch in Hong Kong | Hakuhodo Hong Kong Limited | GU | Hong Kong |
Bronze | Luxury from Social Commerce to Store | MediaCom | Vacheron Constantin | China |
Corporate Image & Corporate Social Responsibility | ||||
Bronze | McDonald's "hey! This table has a story." | @comm | McDonalds | China |
Bronze | Tencent: Interactive 99 Charity Day Campaign | Posterscope China(Dentsu Aegis Network) | Tencent Corporate Development Group | China |
Charities, Public Health & Safety, Public Awareness Messages | ||||
Bronze | HKJC Striding On With A.I Image Recognition | PHD Hong Kong, Uth Creative Group | The Hong Kong Jockey Club | Hong Kong |
MEDIA AWARDS | ||||
Award | Campaign | Agency | Brand | Country |
Search / Search Engine Optimzation | ||||
Silver | SKII - System Search | MediaCom | SKII | China |
Mobile | ||||
Gold | Air Pollution Discount / Kentaro Mito | Dentsu Brand Agency / Beijing Dentsu Advertising Co., LTD. | Hadagokochi | China |
Silver | Turning KFC into Gamers' Playground | Mindshare China | KFC | China |
Bronze | Neutrogena: Free Under the Sun | UM | Neutrogena | China |
Display, Banners and Other Rich Media | ||||
Gold | Hijacking the Largest Shopping Festival in the World | Mindshare China | Uniqlo | China |
Bronze | Snickers - Exam Banner Buddy | MediaCom | Snickers | China |
Website & Microsite | ||||
Silver | Anmum YOU&B | MediaCom Hong Kong | Anmum | Hong Kong |
Silver | Songs Of Transience | Medialand Digital Strategy Limited | Cheer Chen | Taiwan |
Bronze | JW Marriott - Taste the Journey | Isobar Hong Kong Limited | JW Marriott | Hong Kong |
Social Media | ||||
Gold | 24 Hour Doctor | PHD | Lifebuoy | China |
Bronze | Shogun and Tamago Bring the Love Back! | OMD Hong Kong | McDonald's | Hong Kong |
Apps, Gaming | ||||
Gold | Turning KFC into Gamers' Playground | Mindshare China | KFC | China |
Silver | GU Launch in Hong Kong | Hakuhodo Hong Kong Limited | GU | Hong Kong |
Bronze | Integrated Cooperation of Mobike and Dragon Valley Game | Posterscope China | Tencent Interactive Entertainment Group | China |
Interactive Media / Video | ||||
Gold | Close Shave Kisses | Beijing Dentsu Advertising | Lamdash | China |
Silver | Resolves A Social Stench | PHD Hong Kong | Rexona | Hong Kong |
Bronze | NESCAFÉ Gold - A life of dedication, a cup of craftsmanship | Ogilvy Beijing | NESCAFÉ | China |
KOL Influencer / Viral Marketing | ||||
Gold | Power to the Queens | Mindshare China | Maybelline | China |
Silver | "Shia" is everywhere | OMD Taiwan | McDonald's Taiwan | Taiwan |
Digital Media Innovation | ||||
Gold | Power to the Queens | Mindshare China | Maybelline | China |
Silver | HKJC Striding On With A.I Image Recognition | PHD Hong Kong, Uth Creative Group | The Hong Kong Jockey Club | Hong Kong |
Bronze | Turning KFC into Gamers' Playground | Mindshare China | KFC | China |
Data Analytics / Insights | ||||
Silver | Trimester targeting with Huggies | Mindshare China | Huggies | China |
Bronze | Jahwa《Data-driven Consumer Fishing Plan》 | BAOZUN | Jahwa | China |
Integrated | ||||
Gold | BURGER KING: Your Mouthful whopper BK custom-make for you | BAOZUN | Burger King | China |
Silver | NESCAFÉ SENSE CAFE | Ogilvy Beijing | NESCAFÉ | China |
Bronze | NESCAFÉ 1+2- Have a cup of coffee first | Ogilvy Beijing | NESCAFÉ | China |
E-Commerce | ||||
Gold | BURGER KING: Your Mouthful whopper BK custom-make for you | BAOZUN | Burger King | China |
Silver | Air Pollution Discount / Kentaro Mito | Dentsu Brand Agency / Beijing Dentsu Advertising Co., LTD. | Hadagokochi | China |
Bronze | NESCAFÉ Magic TV | Ogilvy Beijing | NESCAFÉ | China |
DIGITAL MEDIA OWNERS AWARDS | ||||
Award | Campaign | Company | Brand | Country |
Most Innovative Media Technology | ||||
Bronze | Allyes | Allyes Group | Allyes Group | China |
Bronze | UMAX, Make Brand Alive | FOCUS FILM | LANEIGE | China |
Bronze | iQIYI | Creative Sticker Ad 2.0 | iQIYI | China |
Best Use of Integration | ||||
Gold | iQIYI | iQIYI | NA | China |
Silver | Classmate Xiaoming's IP Cooperation with QQfamily | UM | Uni-President | China |
Bronze | Louis Vuitton Time Capsule Exhibition - Shanghai | JCDecaux Momentum Shanghai Airport Advertising Co., Ltd | Louis Vuitton | China |
PEOPLE AND BRAND AWARDS | |||
Award | Person/Team | Agency | Country |
Digital Disrupter of the Year (Rising Star) | |||
Gold | Bert Lam | MediaCom Hong Kong | Hong Kong |
Digital Strategist of the Year | |||
Gold | Eve Lo | Isobar China Group | China |
Runner-up | Edison Woo | MediaCom Hong Kong | Hong Kong |
Digital Marketer of the Year | |||
Gold | Amber Liu | LEO Digital Network | China |
Runner-up | Christian Solomon | MediaCom | China |
Digital Communications Team of the Year | |||
Gold | iQIYI Marketing Team | iQIYI | China |
Digital Media Innovator of the Year | |||
Gold | LEO Digital Network | LEO Digital Network | China |
Runner-up | Isobar China Group | Isobar China Group | China |