2023年6月15日

PR Awards Asia 亚洲公关大奖 2023 获奖名单公布

亚洲公关大奖第22届获奖名单正式公布。

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Campaign亚太 和 PRWeek Asia 亚洲公关周刊 第22届亚洲公关大奖获奖名单 6月14日在香港瑞吉酒店举办的现场颁奖晚会上揭晓。本次大奖共有60个类别152个奖项。（欢迎前往官方网站查看获奖名单）

本年度的“全场大奖”(Campaign of the Year) 由'Pollution Capture Pencils'夺得——这是Wunderman Thompson新加坡为GSK印度公司的Otrivin鼻腔喷雾剂品牌而特别推出的作品。这一创新项目收集污染副产品，为印度班加罗尔的贫困儿童制作经过认证的、无毒铅笔。根据本次营销活动分享的信息，世界卫生组织的研究表明，98%的印度儿童呼吸有毒空气，不仅在户外，甚至包括教室内。

霍夫曼公关公司(The Hoffman Agency)赢得了年度最佳文化奖(Best Culture of the Year)。Golin新加坡当选年度最佳专业咨询公司(Specialist Consultancy of the Year)。新西兰Anthem获得年度ESG咨询公司奖(ESG Consultancy of the Year)。奥美(Ogilvy)亚洲区公关与影响力总裁Emily Poon被评为年度最佳公关代理商负责人(PR Agency Head of the Year)。

本年度大中华区也收获了众多奖项。来自台湾的One For All公共关系顾问公司Aaron Yu荣膺年度最佳青年公关专业人士奖(Young PR Professional of the Year)。MTR（香港铁路有限公司）、Budweiser（百威）等品牌赢得多个奖项。Edelman（爱德曼）和Ogilvy（奥美）也在本年度颁奖典礼上收获颇丰。

Category	Award	Title	Agency/Company	Brand	Market	ID
Arts, Entertainment & Media	Gold	Stress Buying Center	PR Consulting Dentsu Inc., Dentsu Inc.	USJ	Japan	C01.391198
	Silver	Kusama's Pumpkin Transforms Mundane Commute into Inspirational Journey	MTR Corporation Limited	MTR	Hong Kong SAR	C01.391310
	Bronze	Launch of Amazon Original show Farzi	Prime Video	Prime Video	India	C01.390515

Automotive & Transport	Gold	Doppelmayr: Establishing urban ropeways in Aotearoa	Anthem	Doppelmayr	New Zealand	C02.390250
	Silver	Switching Gears: Elevating Porsche brand experiences in Singapore	DeVries Global	Porsche Asia Pacific	Singapore	C02.391950
	Bronze	Kusama's Pumpkin Transforms Mundane Commute into Inspirational Journey	MTR Corporation Limited	MTR	Hong Kong SAR	C02.391304

Brand Development (Product)	Gold	PayMaya is Now Maya	Maya	Maya	Philippines	C03.392551
	Silver	Incense of Memories	Wunderman Thompson Tokyo	Kameyama	Japan	C03.389658
	Bronze	INKmaginary Toys	Edelman Singapore Pte Ltd	INKmaginary Toys	Singapore	C03.391126
	Bronze	The Longest Red Scarf	Edelman	Skyworth	China	C03.389997

Best Use of Virtual Platforms - B2B

No Shortlist No Award

Brand Development (Service)	Gold	East Rail Line Cross Harbour Extension Branding Campaign	Hardchi Creative Limited, Uth Creative Group	MTR	Hong Kong SAR	C04.390337
	Silver	CDIFS “I AM HERE”— IP Marketing for Growth	Long Jin Development (Chengdu) Co. Ltd.	Chengdu IFS	China	C04.391676
	Bronze	Visa: Sustainable Tourism Network Platform for Communities	The Hoffman Agency	Visa Taiwan	Taiwan	C04.389963

Business-to-Business	Gold	Addressing APAC’s Digital Skills Challenge	Archetype	Amazon Web Services	Singapore	C05.391912
	Silver	Deel: Powering Hong Kong Through its Talent Crunch	Spotlighters	Deel	Hong Kong SAR	C05.390624
	Bronze	Glocal IN Campaign by LinkedIn China	Zhiyuntu	LinkedIn China	China	C05.390764

Cause-Related - Diversity & Inclusion	Gold	Streetcode	Edelman	HP	Indonesia	C06.391526
	Silver	Celebrity Cruises #AllInclusivePhotoProject	History Will Be Kind	Celebrity Cruises	Australia	C06.390736
	Bronze	Game of Kindness	HAKUHODO Inc.	Kampo Therapy	Japan	C06.390944
	Bronze	Let the Unheard be Heard – Amplifying PwD	BlueCurrent Hong Kong & Greater Bay Area	Flex	China	C06.390283

Cause-Related - Public Awareness	Gold	Reducing Plastic with Baby Shark and Aaron Kwok	Sinclair	McDonald’s Hong Kong	Hong Kong SAR	C07.391128
	Silver	LinkedIn China: In-Buddy to Opportunities	BCW	LinkedIn China	China	C07.391765
	Bronze	Dove #LetHerGrow	Edelman	Dove	Thailand	C07.391434

Consumer Launch	Gold	Streaming Cinema	CampaignLab	Nebula	Australia	C08.388834
	Silver	Enter Vertuo	Weber Shandwick	Nespresso	Singapore	C08.392055
	Bronze	THE61S: 61 Sizes 61 people	Weber Shandwick	DETERMINANT	Hong Kong SAR	C08.390803

Corporate Branding	Gold	Launching ELA to the World	SOCIETY	Equatorial Launch Australia	Australia	C09.390170
	Silver	East Rail Line Cross Harbour Extension Branding Campaign	Hardchi Creative Limited, Uth Creative Group	MTR	Hong Kong SAR	C09.390350
	Bronze	Create A Better #Tomorrow with Us	Burson Cohn & Wolfe	Siemens	China	C09.391173

Corporate Publications	Gold	Telling the Patient Engagement Deficit Story on Diagram	Roche Diagnostics Asia Pacific	Roche Diagnostics Asia Pacific	Singapore	C10.390447
	Silver	NTU Alumni U Magazine	Nanyang Technological University Singapore	Nanyang Technological University, Singapore	Singapore	C10.390457
	Bronze	Godrej Food Trends Report 2022 - Collector's Edition	Godrej Industries Limited & Associate Companies	Godrej Industries	India	C10.391029

Corporate Social Responsibility	Gold	Amami Rabbit Driving School	Wunderman Thompson Tokyo	Sonoda Mortors	Japan	C11.389659
	Gold	Gotong Royong Share Program	GoTo	GoTo	Indonesia	C11.389612
	Silver	Corona Extra Lime	Budweiser China - Corporate Affairs	Corona	China	C11.390711

Corporate Social Responsibility	Gold	Amami Rabbit Driving School	Wunderman Thompson Tokyo	Sonoda Mortors	Japan	C11.389659
	Gold	Gotong Royong Share Program	GoTo	GoTo	Indonesia	C11.389612
	Silver	Corona Extra Lime	Budweiser China - Corporate Affairs	Corona	China	C11.390711

Customer Loyalty

No Shortlist No Award

E-commerce

Bronze

Here we are for your health

FWD Hong Kong

Hong Kong

C13.392068

Environmental	Gold	Pollution Capture Pencils	Haleon India	Otrivin	India	C14.390081
	Silver	A City’s Collective Good-bye to Microbeads!	Golin Hong Kong	Environmental Protection Department of HKSAR Government	Hong Kong SAR	C14.390323
	Bronze	Grow Green with Booking.com	Vero	Booking.com	Thailand	C14.389701

Experiential PR	Gold	Love How You Buzz	CampaignLab	Lovehoney	Australia	C15.388823
	Silver	KFC Degustation	Ogilvy PR Australia	KFC	Australia	C15.390161
	Bronze	Giant LINE Sticker- Taiwan IP‧Kaohsiung Original Design	Pilot HAKUHODO	LINE	Taiwan	C15.391058

Fashion & Beauty	Gold	Dove #LetHerGrow	Edelman	Dove	Thailand	C16.391436
	Silver	THE61S: 61 Sizes 61 people	Weber Shandwick	DETERMINANT	Hong Kong SAR	C16.390806
	Bronze	SK-II: World PITERA™ Day	DeVries Global	SK-II	Japan	C16.390415
Financial Communications	Gold	i-Tail – Your growth companion through pet wellness	Ogilvy Thailand	i-Tail	Thailand	C17.391331
	Silver	From Awareness, Fundraising to Acquisition and Going Global	The Hoffman Agency	Quantifeed	Hong Kong SAR	C17.390785
	Bronze	Jungle Ventures Fund IV Fundraise	Redhill	Jungle Ventures	Singapore	C17.392480
FMCG	Gold	Granny Daffy #BringBackTheFlap	We Are Different	Kleenex	Australia	C18.390615
	Silver	Parting With Hero Product, KFC-Egg Tart Whirlwind	Inspire Public Relations	Kentucky Fried Chicken	Taiwan	C18.388924
	Bronze	The Magnum Pleasure Auction	Golin Singapore, Jack Morton Singapore	Magnum Singapore	Singapore	C18.390229

Health & Wellness	Gold	Flu Pendant: A jewel shining in COVID’s shadow	Devries Global	Roche	China	C19.391731
	Silver	Game of Kindness	HAKUHODO Inc.	Kampo Therapy	Japan	C19.390960
	Bronze	Berok Zindagi 5.0	Cipla	Cipla	India	C19.391685
Healthcare: Ethical	Gold	Mysterious Perspective of Nose	MediCom, Elite PR Group	Pfizer Inc.	Taiwan	C20.391242
	Silver	Together in SMA: Back to School	Shixuan PR	Biogen China	China	C20.390261
	Bronze	Hemophilia PK Station!	HealthCom, Elite PR Group	Takeda Taiwan	Taiwan	C20.391379
Influencer Marketing	Gold	Granny Daffy #BringBackTheFlap	We Are Different	Kleenex	Australia	C21.390609
	Silver	The Biggest Influencer Seeding Project	Pilot HAKUHODO	Meta	Taiwan	C21.390688
	Bronze	SABECO Together We Make Tet	T&A-OGILVY	Bia Saigon Lager	Vietnam	C21.391385
Integrated Marketing	Gold	Dove #StopTheNamecalling	Ogilvy & Mather Philippines, Inc.	Dove	Philippines	C22.390950
	Silver	VIS - The Road Safety Collection	TBWA\NZ Eleven PR	Southern Cross Pet Insurance	New Zealand	C22.389966
	Bronze	Streaming Cinema	CampaignLab	Nebula	Australia	C22.388843

Internal Communications	Gold	When Music Brings Us Together “As One”	DHL	DHL	Singapore	C23.389978
	Silver	#WorksForMe Employee Engagement Campaign	Microsoft Asia	Microsoft Asia	Singapore	C23.391111
	Bronze	Johnson & Johnson China’s Internal TV Channel JJTV	Johnson & Johnson China	Johnson & Johnson China	China	C23.391341
	Bronze	Lenovo Asia Pacific ESG Experience Week	Zeno Group Singapore	Lenovo Asia Pacific	Singapore	C23.389870
Media Relations	Gold	Addressing APAC’s Digital Skills Challenge	Archetype	Amazon Web Services	Singapore	C24.392036
	Silver	Advocating for Flood Recovery	Red Havas	Norco Co-operative	Australia	C24.391343
	Bronze	Breaking the norm, #LollaIndia takes Asia by storm	BookMyShow	Lollapalooza	India	C24.390083
	Bronze	Tanning. That's Cooked	Adhesive,TBWA Sydney	TikTok Australia	Australia	C24.389783
Non-Profit	Gold	#BeYourSelfie	TBWA\NZ Eleven PR	Netsafe	New Zealand	C25.390000
	Silver	Light Up Every Moment of Childhood	Ogilvy Beijing	UNICEF	China	C25.390938
	Bronze	Helping Refugees Find a Sense of Safety	Ogilvy Shenzhen	UNHCR China	China	C25.390585
Post-Pandemic Recovery	Gold	Small Shops Weather Big Storms	Gojek	Gojek	Vietnam	C26.389777
	Silver	Enter Vertuo	Weber Shandwick	Nespresso	Singapore	C26.392063
	Bronze	Malaysia Healthcare Expo: Accelerating Post-Pandemic Recovery	Malaysia Healthcare Travel Council	Malaysia Healthcare	Indonesia	C26.391487

PR Event	Gold	“The Gate”–revitalising the landmark with another	WHARF CHINA ESTATES LIMITED	CHONGQING IFS	China	C27.389698
	Silver	Get on! Bose Restaurant Bus!	Bravo, Elite PR Group	Bose	Taiwan	C27.390010
	Bronze	HK Breaking Team Qualifiers 2022-23	Above The Line	Olympian City	Hong Kong SAR	C27.391141
	Bronze	PayMaya is Now Maya	Maya	Maya	Philippines	C27.392549
Promotional Activity	Gold	QT Curious Currencies	Thinkerbell	QT Hotels and Resorts	Australia	C28.391646
	Silver	Turning a Corner Through a Surprising Fashion Crossover	Ogilvy Shanghai	TriPollar	China	C28.390978
	Bronze	Virgin Australia: The Tassie Tux	Havas Blvd, OGB	Virgin Australia	Australia	C28.391644
Public Affairs	Gold	Fight Against Toxic & Illegal Incense Sticks	Godrej Consumer Products Ltd	Goodknight	India	C29.391399
	Silver	Advocating for Flood Recovery	Red Havas	Norco Co-operative	Australia	C29.391557
	Bronze	See the Silver Lining on Head&Neck Cancer	MediCom APAC, Elite PR Group	Taiwan Head and Neck Society	Taiwan	C29.391279
Public Education	Gold	Reducing Plastic with Baby Shark and Aaron Kwok	Sinclair	McDonald’s Hong Kong	Hong Kong SAR	C30.391136
	Silver	Light Up Every Moment of Childhood	Ogilvy Beijing	UNICEF	China	C30.390937
	Bronze	AIDS Avatar	GOLIN Taipei	Taiwan AIDS Society & Taiwan AIDS Nurses Association	Taiwan	C30.391591
Public Sector	Gold	Elevating the Klang River’s Future Economic Value	Rantau Golin	Selangor Maritime Gateway	Malaysia	C31.392100
	Silver	Get2It – National Bowel Cancer Screening Program	Cancer Council, Australian Department of Health and Aged Care, Herd MSL	Cancer Council, Australian Department of Health and Aged Care	Australia	C31.390573
	Bronze	Building a Future of Green Possibilities: COP27 Singapore	Redhill	COP27 Singapore Pavilion	Singapore	C31.392481
Reputation and Issues Management	Gold	Granny Daffy #BringBackTheFlap	We Are Different	Kleenex	Australia	C32.390617
	Silver	Clearing confusion: Vaccine effectiveness	GCI Health	AstraZeneca	Singapore	C32.390200
	Bronze	Advocating for Flood Recovery	Red Havas	Norco Co-operative	Australia	C32.391565

Sports / eSports	Gold	You Are Star - Sports Talent Empowerment	A.S. Watson Group	A.S. Watson Group	Hong Kong SAR	C33.392010
	Silver	The World Is Yours To Take	MSL Group India	Budweiser India	India	C33.392246
	Bonze	HK Breaking Team Qualifiers 2022-23	Above The Line	Olympian City	Hong Kong SAR	C33.391149
Technology	Gold	Addressing APAC’s Digital Skills Challenge	Archetype	Amazon Web Services	Singapore	C34.392050
	Silver	BOE’s Wonder Lab of Worry Solutions	Allison+Partners	BOE Technology	China	C34.390111
	Bronze	Cisco’s Global Hybrid Work Study (APJC)	Sandpiper	Cisco	Singapore	C34.390332
Best Brand Strategy	Gold	CDIFS “I AM HERE”— IP Marketing for Growth	Long Jin Development (Chengdu) Co. Ltd.	Chengdu IFS	China	C35.391795
	Silver	Snickers Malaysia x BTS Campaign	Zeno Malaysia	Snickers	Malaysia	C35.391806
	Bronze	Johnnie Walker FY23 Trademark Integrated Campaign	Ruder Finn Shanghai	Johnnie Walker	China	C35.391306
Best Creative Idea	Gold	Corona Extra Lime	Budweiser China, Corporate Affairs	Corona	China	C36.390781
	Silver	KFC Brainwave Bucket	Edelman	KFC	Hong Kong SAR	C36.390120
	Bronze	THE61S: 61 Sizes 61 People	Weber Shandwick	DETERMINANT	Hong Kong SAR	C36.390860
Best Event Activation	Gold	KFC Brainwave Bucket	Edelman	KFC	Hong Kong SAR	C37.390123
	Silver	COKE The World's Largest Timeless Table	T&A-OGILVY	Coca-Cola	Vietnam	C37.391381
	Bronze	Telling New India’s Story at Expo 2020 Dubai	APCO Worldwide	Federation of Indian Chambers of Commerce & Industry	India	C37.389763

Best Use of Broadcast/Video

Gold

East Rail Line Cross Harbour Extension Branding Campaign

Hardchi Creative Limited

MTR

Hong Kong SAR

C41.390380

Best Use of Content	Gold	East Rail Line Cross Harbour Extension Branding Campaign	Hardchi Creative Limited, Uth Creative Group	MTR	Hong Kong SAR	C42.390356
Best Use of Content	Silver	Korinai Fashion Collection ~Freedom from the pain＆culture	Ozma Inc.	Pip Elekiban	Japan	C42.388732
	Bronze	Lifebuoy #Safety4All 2022	Unilever Vietnam	Lifebuoy	Vietnam	C42.392165
	Bronze	Shedding Light on the Patient Engagement Deficit	Roche Diagnostics Asia Pacific	Roche Diagnostics Asia Pacific	Singapore	C42.388695

Best Sponsorship/Partnership	Gold	Tanning. That's Cooked.	Adhesive, TBWA Sydney	TikTok Australia	Australia	C38.389958
	Silver	Reducing Plastic with Baby Shark and Aaron Kwok	Sinclair	McDonald’s Hong Kong	Hong Kong SAR	C38.391138
	Bronze	Game on with Marriott Bonvoy	KIWI COMMUNICATIONS	Marriott International	China	C38.389708

Best Use of Advocates/Influencers/Celebrities	Gold	#Stand4Strength: Hawker Heroes help Singaporeans manage muscle health	DeVries Global	Ensure	Singapore	C39.390295
	Silver	Inside Cricket with Yuvraj Singh: Only On Airbnb	Edelman India Private Limited	Airbnb India	India	C39.391827
	Bronze	Come and Say G'day	MSL India	Tourism Australia	India	C39.391435

Best Use of Analytics	Gold	Lifebuoy Tet 2022 -The Ticket Home x MOMO	Unilever Vietnam	Lifebuoy	Vietnam	C40.392180
	Silver	Future Generali Stands with Pride by redefining Family	Concept BIU	Future Generali India Insurance	India	C40.389675
	Bronze	Mastering the Art of Hybrid Meetings	FINN Partners Singapore	Logitech	Singapore	C40.391876
Best Use of Content	Gold	East Rail Line Cross Harbour Extension Branding Campaign	Hardchi Creative Limited, Uth Creative Group	MTR	Hong Kong SAR	C42.390356
	Silver	Korinai Fashion Collection ~Freedom from the pain＆culture	Ozma Inc.	Pip Elekiban	Japan	C42.388732
	Bronze	Lifebuoy #Safety4All 2022	Unilever Vietnam	Lifebuoy	Vietnam	C42.392165
	Bronze	Shedding Light on the Patient Engagement Deficit	Roche Diagnostics Asia Pacific	Roche Diagnostics Asia Pacific	Singapore	C42.388695
Best Use of Digital	Gold	Own Your Future – Envisioning Possibilities in Maritime	Archetype	Singapore Maritime Foundation	Singapore	C43.392187
	Silver	Lifebuoy #Safety4All 2022	Unilever Vietnam	Lifebuoy	Vietnam	C43.392184
	Bronze	ENO: A Plateful of Laughs	Haleon India	Eno India	India	C43.389999
Best Use of Social Media	Gold	Granny Daffy #BringBackTheFlap	We Are Different	Kleenex	Australia	C44.390619
	Silver	Green Dot For Progress	Organic by MSL	Bill & Melinda Gates Foundation	India	C44.392163
	Bronze	The Grand Launch Campaign of NP360 “Crystal+”	Ngong Ping 360 Limited	Ngong Ping 360	Hong Kong SAR	C44.389600

Best Use of Virtual Platforms - B2C	Silver	ENO: A Plateful of Laughs	Haleon India	Eno India	India	C46.390001
	Silver	Yahoo Metaverse	Above The Line Company	Yahoo Hong Kong	Hong Kong SAR	C46.391893
	Bronze	Yahoo Finance Talks Web3 at AMS Virtual Event	The Hoffman Agency	Yahoo!	Hong Kong SAR	C46.390801
Best Use of VR/AR/MR	Silver	AIDS Avatar	GOLIN Taipei	Taiwan AIDS Society & Taiwan AIDS Nurses Association	Taiwan	C47.391608
Best Video Story-telling	Gold	MakeITSafe.ph	Globe Group	Globe	Philippines	C48.392731
	Silver	Demonstrating the Everyday Value of Visa to Gen-Zs	The Hoffman Agency	Visa Hong Kong Limited	Hong Kong SAR	C48.390313
	Bronze	Pre-release campaign of Tia Lee’s Goodbye Princess	Creative Consulting Group Inc. Limited	Tia Lee's Goodbye Princess	Hong Kong SAR	C48.391751

PR CONSULTANCY CATEGORIES
Category	Award	Agency/Company	Market	ID
Small Consultancy Award (2-29 employees)	Winner	The Hoffman Agency Korea	South Korea	CN01.391139
Medium Consultancy Award (30-99 employees)	Winner	Vero	Vietnam	CN02.389704
Large Consultancy Award (100+ employees)	Winner	Sandpiper	Singapore	CN03.391996
ESG Consultancy of the Year	Winner	Anthem	New Zealand	CN04.390101
Specialist Consultancy of the Year	Winner	Golin	Singapore	CN05.391519

Category	Award	Agency/Company	Market	ID
Best Culture of the Year	Winner	The Hoffman Agency	Hong Kong SAR	PT01.391581

Diversity and Inclusion Company of the Year

Commentaion

Weber Shandwick Asia Pacific

Singapore

PT02.390902

Category	Award	Nominee/Team	Agency/Company	Market	ID
PR Agency Head of the Year	Winner	Emily Poon	Ogilvy Public Relations Asia	Singapore	PT03.391199
PR Communications Team	Winner	Corporate Communications Division	Hong Kong Exchanges and Clearing Limited (HKEX)	Hong Kong SAR	PT04.390599
PR Professional of the Year (Agency)	Winner	Lucy Han	Weber Shandwick	South Korea	PT05.390906
PR Professional of the Year (In-House)	Commendation	Chan Pui Ting, Janet	McDonald’s Hong Kong	McDonald’s Hong Kong	PT06.390325
Young PR Professional of the Year	Winner	Aaron Yu	One For All Public Relations Consultants	Taiwan	PT07.391993

BRAND CATEGORIES
Category	Award	Brand	Market	ID
Brand of the Year	Winner	Strong Generation Association	Taiwan	BR01.391678

CAMPAIGN OF THE YEAR
Category	Award	Title	Agency/Company	Brand
Campaign of the Year	Winner	Pollution Capture Pencils	Haleon India	Otrivin