TBWA(李岱艾)因惠氏公司业务排名上升，ＵM扩展中国业务

 

Creative Performance League February
Rank	Agency	Wins	Billings gained (US$m)	Billings lost (US$m)	YTD totals (US$m)
1	TBWA	Wyeth (Centrum),Australia; SCG Experience,Thailand	11.2	2	59.2
2	Euro RSCG	DBS,Taiwan; Motorlite, Philippines	8.5	7.6	51.4
3	McCann Worldgroup	Datacom Solutions, India Videocon Industries, India	28.2	0.2	35.8
4	Y&R	Fujitsu, Japan;Tata Nano, India	19.5	-	26
5	Saatchi & Saatchi	Cadbury Dairy Milk,Australia; Suning Appliances, China	25.9	-	25.9
6	BBDO	Panasonic, Singapore; Ultramotors, India	11.3	-	17.1
7	Ogilvy & Mather	Cervarix,Thailand; Soy Joy, Singapore	32.5	3.3	15.6
8	Bates141	VIB Bank,Vietnam; Indian Premier League, India	2.7	-	9.2
9	Lowe	AIS GSM,Thailand; Knorr,Vietnam	9	-	9
10	Grey Group	ING, Korea; Cofco, Beijing	4.2	-	6.2
11	DraftFCB	C-Bons, China; Maxwell House, China	6	-	6
12	JWT	Tata Realty, India; Info Media, India	1.5	7	4.1
13	DDB	Sony Indonesia; Kumho Tire, global	1.2	-	3.8
14	Leo Burnett	Suy Sing, Philippines; Cargills Ceylon, Sri Lanka	0.6	2.4	-1.2

Media Performance League February
Rank	Agency	Wins	Billings gained (US$m)	Billings lost (US$m)	YTD totals (US$m)
1	Carat	Virgin Atlantic, Hong Kong; AN Buildwell, India	13.5	4.6	106.6
2	Universal McCann	Ping An Insurance, China; Blue Moon Washing Liquid, China	36	0.5	57.9
3	PHD	Tiffany & Co, China; GE Capital, Bangkok	29.1	-	39.5
4	Zenith Optimedia	IAG Insurance,Australia; 555 Napkin, China	27	-	27.4
5	Mindshare	Taiwan High Speed Rail, Taiwan	13.8	-	27.4
6	OMD	Wyeth, Hong Kong; Super Coffeemix, Malaysia	18.2	-	23.7
7	MediaCom	Masan Group,Vietnam; Safety In The Market,Australia	14.5	1.3	21.2
8	MEC	Oishi Foods,Thailand; AY Car4Cash,Thailand	22.1	5.8	20.6
9	Initiative	Pfizer, China; Grupo Bimbo, China	8.9	-	10.2
10	Vizeum	n/a	-	-	0.3
11	Maxus	Greens Foods,Australia; Stone Age Apparel, Pakistan	1.9	29	-25.1
12	Starcom	Erdos, China; Tai Power,Taiwan	25.9	2.1	-50.3

METHODOLOGY: The Business Performance Leagues are compiled on a monthly basis by Media magazine. Business performance is measured according to the annualised billings value of accounts won and accounts lost.Agencies are ranked according to their net billings gain in the year to date.

For accounts that do not have a billings figure attached to them, a billings score is calculated as fees multiplied by 6.5 (a standard industry multiplier). Retained business is not included in the leagues.
 
VERIFICATION: Information submitted by agencies is checked for accuracy where possible against the advertising spend data compiled by Nielsen Media Research,TAMIndia and NDT Japan.

Please email [email protected] for further details or to update billings.