| Creative Performance League February | |||||
| Rank | Agency | Wins | Billings gained (US$m) |
Billings lost (US$m) |
YTD totals (US$m) |
| 1 | TBWA | Wyeth (Centrum),Australia; SCG Experience,Thailand |
11.2 | 2 | 59.2 |
| 2 | Euro RSCG | DBS,Taiwan; Motorlite, Philippines |
8.5 | 7.6 | 51.4 |
| 3 | McCann Worldgroup |
Datacom Solutions, India Videocon Industries, India |
28.2 | 0.2 | 35.8 |
| 4 | Y&R | Fujitsu, Japan;Tata Nano, India |
19.5 | - | 26 |
| 5 | Saatchi & Saatchi |
Cadbury Dairy Milk,Australia; Suning Appliances, China |
25.9 | - | 25.9 |
| 6 | BBDO | Panasonic, Singapore; Ultramotors, India |
11.3 | - | 17.1 |
| 7 | Ogilvy & Mather |
Cervarix,Thailand; Soy Joy, Singapore | 32.5 | 3.3 | 15.6 |
| 8 | Bates141 | VIB Bank,Vietnam; Indian Premier League, India |
2.7 | - | 9.2 |
| 9 | Lowe | AIS GSM,Thailand; Knorr,Vietnam |
9 | - | 9 |
| 10 | Grey Group | ING, Korea; Cofco, Beijing | 4.2 | - | 6.2 |
| 11 | DraftFCB | C-Bons, China; Maxwell House, China | 6 | - | 6 |
| 12 | JWT | Tata Realty, India; Info Media, India | 1.5 | 7 | 4.1 |
| 13 | DDB | Sony Indonesia; Kumho Tire, global | 1.2 | - | 3.8 |
| 14 | Leo Burnett | Suy Sing, Philippines; Cargills Ceylon, Sri Lanka |
0.6 | 2.4 | -1.2 |
| Media Performance League February | |||||
| Rank | Agency | Wins | Billings gained (US$m) |
Billings lost (US$m) |
YTD totals (US$m) |
| 1 | Carat | Virgin Atlantic, Hong Kong; AN Buildwell, India |
13.5 | 4.6 | 106.6 |
| 2 | Universal McCann |
Ping An Insurance, China; Blue Moon Washing Liquid, China |
36 | 0.5 | 57.9 |
| 3 | PHD | Tiffany & Co, China; GE Capital, Bangkok |
29.1 | - | 39.5 |
| 4 | Zenith Optimedia |
IAG Insurance,Australia; 555 Napkin, China |
27 | - | 27.4 |
| 5 | Mindshare | Taiwan High Speed Rail, Taiwan |
13.8 | - | 27.4 |
| 6 | OMD | Wyeth, Hong Kong; Super Coffeemix, Malaysia |
18.2 | - | 23.7 |
| 7 | MediaCom | Masan Group,Vietnam; Safety In The Market,Australia |
14.5 | 1.3 | 21.2 |
| 8 | MEC | Oishi Foods,Thailand; AY Car4Cash,Thailand |
22.1 | 5.8 | 20.6 |
| 9 | Initiative | Pfizer, China; Grupo Bimbo, China |
8.9 | - | 10.2 |
| 10 | Vizeum | n/a | - | - | 0.3 |
| 11 | Maxus | Greens Foods,Australia; Stone Age Apparel, Pakistan |
1.9 | 29 | -25.1 |
| 12 | Starcom | Erdos, China; Tai Power,Taiwan |
25.9 | 2.1 | -50.3 |
METHODOLOGY: The Business Performance Leagues are compiled on a monthly basis by Media magazine. Business performance is measured according to the annualised billings value of accounts won and accounts lost.Agencies are ranked according to their net billings gain in the year to date.
For accounts that do not have a billings figure attached to them, a billings score is calculated as fees multiplied by 6.5 (a standard industry multiplier). Retained business is not included in the leagues.
VERIFICATION: Information submitted by agencies is checked for accuracy where possible against the advertising spend data compiled by Nielsen Media Research,TAMIndia and NDT Japan.
Please email newbusinessleague@media.asia for further details or to update billings.
