2009年3月26日

TBWA(李岱艾)因惠氏公司业务排名上升,UM扩展中国业务

商业表现排名由传媒杂志每月汇编。评估的根据是各公司广告合约得失的年度价值。

TBWA(李岱艾)因惠氏公司业务排名上升,UM扩展中国业务
 









Creative Performance League February
Rank Agency Wins Billings
gained
(US$m)
Billings
lost
(US$m)
YTD
totals
(US$m)
1 TBWA Wyeth (Centrum),Australia;
SCG Experience,Thailand
11.2 2 59.2
2 Euro RSCG DBS,Taiwan;
Motorlite, Philippines
8.5 7.6 51.4
3 McCann
Worldgroup
Datacom Solutions, India
Videocon Industries, India
28.2 0.2 35.8
4 Y&R Fujitsu, Japan;Tata Nano, India
 
19.5 - 26
5 Saatchi &
Saatchi
Cadbury Dairy Milk,Australia;
Suning Appliances, China
25.9 - 25.9
6 BBDO Panasonic, Singapore;
Ultramotors, India
11.3 - 17.1
7 Ogilvy &
Mather
Cervarix,Thailand; Soy Joy, Singapore 32.5 3.3 15.6
8 Bates141 VIB Bank,Vietnam;
Indian Premier League, India
2.7 - 9.2
9 Lowe AIS GSM,Thailand;
Knorr,Vietnam
9 - 9
10 Grey Group ING, Korea; Cofco, Beijing 4.2 - 6.2
11 DraftFCB C-Bons, China; Maxwell House, China 6 - 6
12 JWT Tata Realty, India; Info Media, India 1.5 7 4.1
13 DDB Sony Indonesia; Kumho Tire, global 1.2 - 3.8
14 Leo Burnett Suy Sing, Philippines;
Cargills Ceylon, Sri Lanka
0.6 2.4 -1.2


Media Performance League February
Rank Agency Wins Billings
gained
(US$m)
Billings
lost
(US$m)
YTD
totals
(US$m)
1 Carat Virgin Atlantic, Hong Kong;
AN Buildwell, India
13.5 4.6 106.6
2 Universal
McCann
Ping An Insurance, China;
Blue Moon Washing Liquid, China
36 0.5 57.9
3 PHD Tiffany & Co, China;
GE Capital, Bangkok
29.1 - 39.5
4 Zenith
Optimedia
IAG Insurance,Australia;
555 Napkin, China
27 - 27.4
5 Mindshare Taiwan High Speed Rail,
Taiwan
13.8 - 27.4
6 OMD Wyeth, Hong Kong;
Super Coffeemix, Malaysia
18.2 - 23.7
7 MediaCom Masan Group,Vietnam;
Safety In The Market,Australia
14.5 1.3 21.2
8 MEC Oishi Foods,Thailand;
AY Car4Cash,Thailand
22.1 5.8 20.6
9 Initiative Pfizer, China;
Grupo Bimbo, China
8.9 - 10.2
10 Vizeum n/a - - 0.3
11 Maxus Greens Foods,Australia;
Stone Age Apparel, Pakistan
1.9 29 -25.1
12 Starcom Erdos, China;
Tai Power,Taiwan
25.9 2.1 -50.3


METHODOLOGY: The Business Performance Leagues are compiled on a monthly basis by Media magazine. Business performance is measured according to the annualised billings value of accounts won and accounts lost.Agencies are ranked according to their net billings gain in the year to date.

For accounts that do not have a billings figure attached to them, a billings score is calculated as fees multiplied by 6.5 (a standard industry multiplier). Retained business is not included in the leagues.
 
VERIFICATION: Information submitted by agencies is checked for accuracy where possible against the advertising spend data compiled by Nielsen Media Research,TAMIndia and NDT Japan.

Please email newbusinessleague@media.asia for further details or to update billings.
来源:
Campaign 中国
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