可口可乐公司与WPP的Open X合作，从大中华区到北美，拥抱生活中的惊喜元素——推出全新的气泡水OOHA。
‘Lighten Up! With a sip of surprise’ 由VMLY&R Commerce与奥美(Ogilvy)和EssenceMediacom联合打造，通过简单而丰富多彩的2D图像创作混合现实体验，鼓励消费者发现隐藏在平凡中的惊喜和快乐。
与全球知名插画艺术家Craig Redman和Karl Maier合作，将日常物品转化为奇思妙想的艺术品，从OOHA的包装到水下主题的地铁车厢，所有这些都展示了气泡水如何为消费者创造“逃出平凡”的机会。
两位艺术家的作品曾在卢浮宫展出，他们也曾与LVMH、谷歌、耐克、苹果、Vogue和《纽约时报》等客户合作。
关于可口可乐最新营销活动，他们表示：“我们的艺术作品旨在创造大胆、充满活力的图像，通过探索图案、形状和纹理，以有趣的方式传达细微的想法，所有这些都融入了我们标志性的大胆色彩。 这种组合创造出有趣和阳光乐观的感觉。”
OOHA全新品牌活动在户外、社交媒体平台、数字应用程序和公共交通触点全面推广。AR滤镜让本次营销活动更具互动性。
可口可乐创意总监Andrew Chua表示：“我们期望通过加强品牌形象，提醒人们每天都在等待发现快乐，从而在轻气泡饮料领域实现更多增长。有了OOHA，你只需要啜饮一口就能有惊喜。”
WPP Open X负责人Gerald Tan说：“通过WPP Open X的策略和创意方式，我们帮助OOHA让每一个平凡的时刻变得更加轻松和清爽。”
Credits:
Client: Coca-Cola
Sally Cheng - Category & Charter Lead
Andrew Chua – Creative Lead
Laura Legrenzi – Creative
Emile Cheung – IMX
Jason Tong – PMO
Creative Agency: WPP Open X
Valerie Madon - Ex-Charter Creative Lead
Jorge Thauby - Executive Creative Director
Gerald Tan – Charter Lead
Arjun Paul – Creative Strategy Lead
Jake Soh – HSTC Category Lead
Meha Verghese – E2E Strategy Lead
Emmy He – E2E Strategy Director
Hoong Yun Peng – Project Lead
Alex Tan – Creative Lead
Kate Tong – Creative Director
Maurice Fang – Executive Creative Director
Tiger Chen – Creative Director
Desmond Ng – Planning Director
Summer Shi – Account Director
Sakura Feng – Account Manager
Bernice Lim – Account Manager
Stephanie DeCelles – Executive Director Client Engagement
Nat Carrey – Managing Director
Andrea McDowell – Director of Client Engagement
Tiffany Hu – Managing Partner
Emma Chen – Vice President
Yvonne Kang – Senior Account Director
Jessie Wang – Senior Account Manager
 You've arrived at Inspiration Station, a weekly look at imaginative and artistic work from creators of all kinds across Asia-Pacific. Step off for a minute to recharge your creative batteries and find inspiration for that next big idea of yours further down the track. |
