展翅高飞——传统干邑品牌推出新广告

一款可以追溯到1715年的法国干邑能否在当今中国的年轻人中获得成功？

马爹利BBH的新广告中，尝试将现有的品牌标志--每瓶酒上都有一只造型的鸟，与中国成语 "枪打出头鸟 "相对照，赋予它新的含义。

本次广告邀请了时装设计师陈安琪、电竞职业选手李晓峰（又名Sky）和歌手/演员陈坤加盟。影片由Wing Shya拍摄。

CREDITS

BBH China
Managing Partner & Executive Chairman, Publicis Groupe China: Arto Hampartsoumian
Chief Creative Officer: Kelly Pon
Executive Creative Director: Yinbo Ma
Associate Creative Director: Louis Li
Copywriter: CK Shan, Vincent Xing
Business Director: Joanne Liu
Associate Account Director: Emelyn Tan
Strategy Director: Tobias Wacker
TV Executive Producer: Weisian Lee
Print Producer: Ken Wang
Studio: Jiayi Yu

Production company: Smooth Production

Pernod Ricard China
VP, Marketing: Yann Soenen
Brand Director: Louis Cheng
Associate Brand Director: Tiger Wang
Senior Brand Manager: Selin Yin
Brand Manager: Dita Ouyang
Assistant Brand Manager: Keira Dong

Martell Mumm Perrier-Jouët
Marketing Director: Richard Black
Style Director: Axelle De Buffévent
Global Creative Content Director: Aurélie Torre
Global Creative Content Senior Brand Manager: Elaïs De Bastard, Shirley Mabiletja
Global Creative Content Marketing Manager: Kerry Fazal
Head of Visual Design: Sophie Delannoy

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