健儿乐 Pre-School｜Diva, Painting & Drums| 菲律宾

Campaigns和葛瑞菲律宾指出该宣传活动不是向家长硬销健儿乐的营养价值，但是把重点放在儿童身上。在每个家长的眼里他们的孩子都是特别的，而且这些广告力图鼓励人们思考‘应该怎样让孩子那样有才能？’

‘Diva’电视广告里的小女孩是在拍摄广告當时自发唱了那首歌。该宣传活动涵盖电视，平面广告，广播和软文广告。






Diva:


Painting:


Drums:


Credits: 
Project Diva, Painter, Drummer
Client Wyeth Philippines
Creative agency Campaigns & Grey Philippines
Creative directors Sammy Pasamba, Gary Roxas
Client servicing Cherry Gutierrez, Tiffany Dizon, Meggie Valdes
Producer Jenny Abad Santos
Production companies 88Storey Films, Underground Logic
Director Mark Querubin
Exposure Television


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