本刊记者
2019年3月13日

2019中国数字媒体大奖入围名单发布

颁奖典礼将于3月28日在上海举行,活动目前仍接受席位预订。

2019中国数字媒体大奖入围名单发布
定于3月28日在上海举行的2019年中国数字媒体大奖的候选名单已经出炉。 此奖项将在Digital360Festival之后举行,现在开始可以预订参加奖项晚宴的门票。
 
赶快查看入围的完整列表(英文):

CAMPAIGN CATEGORIES

Category Campaign title  Credited agency Credited brand Country/City
DM01. Most Innovative Media Technology  SGM AI Advertising Intelligent Placement&Intelligent Control System SAIC General Motors Corporation SGM AI Advertising Intelligent Placement & Intelligent Control System China
Changan second generation yidong integrated marketing project based on PMP precise launching platform Shanghai MediaV Advertising Co., Ltd. CHANGAN China
M01. Search / Search Engine Optimzation TutorABC Against the Trend to Play Brand Marketing Upgrade in the Off Season Beijing Gridsum Technology Co., Ltd. TutorABC China
Michelin: From Search Engine Optimization to Search Digital Marketing Beijing Gridsum Technology Co., Ltd. Michelin China
UM Coach Coach China
Knorr's Search-Inspired Superfood Recipes PHD Hong Kong Knorr Hong Kong
Let “Taste Data” Automate Your Next Nespresso NEO Nespresso Hong Kong Limited Hong Kong
3 Ways Cyclone to eShop Revenue Growth Mindshare Hong Kong Dyson Hong Kong
M02. Mobile  Dare to become Mindshare China Nike China
Maybelline helping girls shine in virtual world and in reality Mindshare China Maybelline China
Top gifting choice Mindshare China Uniqlo China
Make up on the way Mindshare China Maybelline China
Crunching sounds Drives eCommerce Boom Mindshare China Lays China
M03. Display, Banners and Other Rich Media  Hotel Transylvania 3: Summer Vacation OMD Taiwan Sony Pictures Taiwan
HUAWEI nova 3 – Like a star Wunderman Huawei China
The Grinch WAVEMAKER Taiwan The Grinch Taiwan
M05. Social Media Happiness Photo Studio WeChat Advertising China Central Television-2 (CCTV-2) China
Top gifting choice Mindshare China Uniqlo China
Crunching sound drives eCommerce Boom Mindshare China Lays China
Setting the new benchmark for EC targeting Mindshare China Dyson China
Oreo Obox Campaign BlueFocus Digital Oreo China
M06. Apps, Gaming  The first colonel to conquer esports Mindshare China KFC China
Maybelline shines girls in virtual world and in reality Mindshare China Maybelline China
Bounce 2.0 Campaign MediaCom China Five Gum China
Secret Menu PHD China Google Translate China
Circle K Turns on the Heat with Soccer Fever PHD Hong Kong Circle K OK Stamp IT App Hong Kong
M07. Interactive Media / Video  Run the world Mindshare China Nike China
Dare to become Mindshare China Nike China
A Taste of Getting Fired BBDO China McDonald's Breakfast China
HUAWEI Mate 10 Pro - Waterproof Your Love Isobar China Group HUAWEI China
Crunching sound drives eCommerce boom Mindshare China Lays China
M08. KOL Influencer / Viral Marketing  OLAY Women’s Day Campaign “Fearless of Age, I Have my Story” DeVries Global OLAY China
KFC Delivery - A War for WOW Bucket Isobar China Group KFC China
KFC – Duet of Two Generations’ Idols Isobar China Group KFC China
Brain-Washing Hair Choreography BBDO China P&G Shampoo China
VW China - T-Dance PHD China VW China
M09. Digital Media Innovation  The Biggest Store, the Biggest Launch Mindshare China Uniqlo China
KFC - Awaken History with Technology Isobar China Group KFC China
The first colonel to conquer eSports Mindshare China KFC China
More Career Opportunities with jobsDB’s Powerful AI Hina Technology Co., Limited jobsDB.com Hong Kong
Oreo Obox AR game Campaign BlueFocus Digital Oreo China
M10. Data Analytics / Insights  Anticipating Hungry Moments OMD McDonald's Hong Kong Hong Kong
LEGO CITY ARCTIC ADVENTURE Initiative LEGO China
Setting the new benchmark for EC targeting Mindshare China Dyson China
Uniqlo 660 Digital Media Campaign Xaxis Uniqlo China
M11. Integrated The Secret to 10 Million Cards - Fendou Weber Shandwick ICBC / Mastercard China
KFC X Gintama – Everything Will Be OK! Isobar China Group KFC China
Dare to become Mindshare China Nike China
The first colonel to conquer eSports Mindshare China KFC China
Snickers Air MediaCom China Snickers China
M12. E-Commerce  Setting the new benchmark for EC targeting Mindshare China Dyson China
VS 0% Story Store Isobar China Group VS China
Crunching sound drives eCommerce boom Mindshare China Lays China
Safeguard - Bathe to Bond Isobar China Group Safeguard China
S02. Food & Beverage Products - non alcoholic (including Pet Food) A Taste of Getting Fired BBDO China McDonald's Breakfast China
Crunching sound drives eCommerce boom Mindshare China Lays China
Snickers Air MediaCom China Snickers China
Take-off with Master Kong BBDO China Master Kong Instant Noodles China
Let “Taste Data” Automate Your Next Nespresso NEO Nespresso Hong Kong Limited Hong Kong
S03. Home Furnishing, Appliances & Household Appliances Brighter Homes, Brighter Kids MediaCom China Dulux China
Setting the new benchmark for EC targeting Mindshare China Dyson China
Siemens HA Ideal Kitchen Digital Campaign Shanghai MediaV Advertising Co., Ltd. Siemens Home Appliances China
S04. Pharmaceuticals, Consumer Health  Life-Space 2018 Singles Day Campaign JUXT Integrated Marketing Services Life-Space China
Rhinocort 2018 OTV Campaign UM Rhinocort China
S05. Beauty Products, Cosmetics & Toiletries  Maybelline shines girls in reality and virtual worlds Mindshare China Maybelline China
OLAY Women’s Day Campaign “Fearless of Age, I Have my Story” DeVries Global OLAY China
Pure Up™ Yogurt MediaCom China Anchor China
Make up on the way Minshare China Maybelline China
Zhonghua Smiles in the Spotlight PHD China Zhonghua China
S06. Consumer Products – Others Including Durable Goods  Indel— the sketch class detonated the big future Focus Media Indel China
S07. Cars, Automotive and Transportation Services  VW China - T-Dance PHD China VW China
Mobil Super Douyin Short Video Campaign UM ExxonMobil (China) Investment Co., Ltd China
Precision marketing of TOYOTA VIOS TA population Sogou VIOS China
Shell Helix World Cup Campaign MediaCom China Helix China
S08. Tourism, Entertainment, Lifestyle Services, Leisure & Retail (Including E-Commerce, Restaurants)  Run the world Mindshare China Nike China
The first colonel to conquer eSports Mindshare China KFC China
Dare to become Mindshare China Nike China
The biggest launch to the biggest store Mindshare China Uniqlo China
Top Gifting Choice Mindshare China Uniqlo China
S10. Household Products, Maintenance  Brighter Homes, Brighter Kids MediaCom China Dulux China
S12. Corporate Image & Corporate Social Responsibility  Black Spot Campaign X-Line Co., Ltd. (Dentsu Group) Taiwan Star Taiwan
HKHS 70th Anniversary Public Relations Campaign Hong Kong Housing Society Hong Kong Housing Society Hong Kong
Motrin - ”Little Castle“ Children medication safety IMC campaign UM Shanghai Johnson & Johnson Pharmaceuticals, Ltd China
Publicity for China International Import Expo at Shanghai Airports China International Import Expo China International Import Expo China
S13. Charities, Public Health & Safety, Public Awareness Messages  RAINBOW NAMES Wunderman Shanghai Pride China
The Plan of “Digital Buddhist Pilgrims” InfiniStudio WeChat Advertising China
S14. Technology, Telecommunications, Software Products & Services  Secret Menu PHD China Google Translate China
HONOR Be Superfied Wunderman Guangzhou Honor China
Honor 10 AImazing Wunderman Honor China

PEOPLE/TEAM CATEGORIES

Category Nominee/team name Agency Country/City
P01. Digital Disrupter of the Year (Rising Star)  Alan Chiu MediaCom Hong Kong Hong Kong
Camille Lin Mindshare China China
Christopher Lam MediaCom Hong Kong Hong Kong
Velvet Yuan Mindshare China China
P02. Digital Strategist of the Year  Alex Chow MediaCom Hong Kong Hong Kong
Anthony Lau OMD Hong Kong Hong Kong
Holly Luk MediaCom Hong Kong Hong Kong
Sandy Wu Mindshare China China
Vivian Wang iQIYI China
P03. Digital Marketer of the Year Amber Liu Amber China China
Fiona WANG Allyes Group China
P04. Digital Communications Team of the Year  Marketing Department iQIYI China
P05. Digital Media Innovator of the Year N/A Amber China China
Allyes Group China
Bybyclick Taiwan

 

相关文章

刚刚发布

付费
奥迪朋友圈广告“翻车”投给英菲尼迪
付费
4小时前

奥迪朋友圈广告“翻车”投给英菲尼迪

这条错误投放的广告共花费202元,相关话题已登上微博热搜榜。

付费
IPG盟博任命中国CEO
付费
12小时前

IPG盟博任命中国CEO

前DDB中国集团的首席运营官兼首席财务官,将回归IPG盟博接替离任的温铭辉。

付费
双11“狂欢”背后:增速放缓,电商营销挑战大
付费
1天前

双11“狂欢”背后:增速放缓,电商营销挑战大

群邑、凯度第一时间解读今年双11的趋势和变化。(内附报告全文)

付费
Wavemaker获保乐力加中国媒介业务
付费
2天前

Wavemaker获保乐力加中国媒介业务

Wavemaker将打理包括媒介策划、购买以及电商媒介策略、内容规划在内的全媒体业务。