Cannes Lions 2022 聚焦戛纳国际创意节

中国共收获了9个奖项，其中TBWA成为最大赢家，赢得两项金狮奖。电通创意印度赢得三项全场大奖和钛狮奖，成为亚太区最大赢家。

6月27日，星期一

电通创意印度为Vice World News制作的 ‘Unfiltered History Tour’ “无滤镜的历史之旅”赢得了钛狮奖(Titanium Lion)，也是今年亚太地区的最大赢家。
在Film category（电影类别），苹果公司的新春贺岁片《卷土重来》(The Comeback)分别获得一项金狮奖和一项银狮奖。这部时长23分钟的电影由张猛执导，TBWA\Media Arts Lab上海制作。
电通创意班加罗尔(Dentsu Creative Bengaluru)成为本年度最佳代理商(agency of the year)，这是印度广告公司首次获此殊荣。
Leo Burnett India 李奥贝纳印度为宝洁Whisper（护舒宝）制作的教育类作品 ‘The Missing Chapter’赢得一项Grand Prix（全场大奖）。
Ogilvy Mumbai 奥美孟买 ‘Shah Rukh Khan My Ad’, 同样赢得了钛狮奖(Titanium Lion)。

6月24日，星期五

在Social & Influencer category（社交与影响力类别），电通创意印度为Vice World News制作的 ‘Unfiltered History Tour’ “无滤镜的历史之旅”赢得了第三个Grand Prix（全场大奖），这或将是亚洲作品在戛纳取得的最好成绩。
同样社交与影响力类别中，TBWA\Juice中国为宝马公司创作的“Nothing But Sheer Joy”（BMW贺岁作品）获得了一项金狮奖。
而在Media category（媒介类别）TBWA\Bolt上海为 Adidas Neo制作的作品 adidas neo Gymnastics x Just Dance获得一项铜狮奖。

6月23日，星期四

电通创意印度为Vice World News制作的 ‘Unfiltered History Tour’ “无滤镜的历史之旅”在Brand Experience & Activation category（品牌体验和激活类别）赢得了第二个Grand Prix（全场大奖）。本作品还获得了两项银狮奖，一项是Mobile category （移动类别），另一项是品牌体验和激活类别。
在移动类别，Cheil Worldwide 在中国为三星电子设计的 'Quest for Dyslexia' （寻找失语症）获得了银狮奖。而Cheil也获得了Sustainable Development Goals category（可持续发展目标类别）、品牌体验和激活类别和Media category（媒介类别）三项铜狮奖。

6月22日，星期三

敦煌研究院和腾讯联合制作的‘Dubbing The Movie'（声入敦煌-云游敦煌）获得了entertainment category（娱乐类别）的银狮奖，也是本届戛纳国际创意节上中国作品赢得的第一座狮子。

6月21日，星期二

电通创意印度为Vice World News制作的 ‘Unfiltered History Tour’ “无滤镜的历史之旅”赢得 Radio & Audio category（广播与音频类别）Grand Prix（全场大奖），还在同一类别中获得一项银狮奖和两项铜狮奖。

今年的戛纳国际创意节上很多市场带来了意外惊喜。其中，印度在亚太区获得狮子的总数名列第一，目前为止包揽了三项全场大奖。在中东，来自阿联酋的作品也赢得了Outdoor户外狮类别全场大奖（Havas中东与Adidas合作的全球第一块液体广告牌）。

APAC Lions by market

Brand Experience & Activation

Prize	Title	Brand	Product	Entrant/Idea creation	Market
Grand Prix	THE UNFILTERED HISTORY TOUR	VICE MEDIA	BRITISH MUSEUM	DENTSU CREATIVE, Bengaluru / DENTSU CREATIVE, Mumbai / DENTSU CREATIVE, Gurgaon	INDIA
Silver	THE UNFILTERED HISTORY TOUR	VICE MEDIA	BRITISH MUSEUM	DENTSU CREATIVE, Bengaluru / DENTSU CREATIVE, Mumbai / DENTSU CREATIVE, Gurgaon	INDIA
Bronze	QUEST FOR DYSLEXIA	SAMSUNG	SAMSUNG MOBILE	CHEIL WORLDWIDE, Beijing / CHEIL, Hong Kong	CHINA (MAINLAND)

Digital Craft

Prize	Title	Brand	Product	Entrant/Idea creation	Market
Gold	THE UNFILTERED HISTORY TOUR	VICE MEDIA	BRITISH MUSEUM	DENTSU CREATIVE, Bengaluru / DENTSU CREATIVE, Mumbai / DENTSU CREATIVE, Gurgaon	INDIA

Entertainment

Prize	Title	Brand	Product	Entrant/Idea creation	Market
Silver	DUBBING THE MOVIE	DUNHUANG ACADEMY + TENCENT PICTURES	DUNHUANG	TENCENT, Shenzhen	CHINA

Film

Prize	Title	Brand	Product	Entrant/Idea creation	Market
Gold	SHOT ON IPHONE 13 PRO - THE COMEBACK	APPLE	IPHONE 13 PRO / CHINESE NEW YEAR	TBWA\MEDIA ARTS LAB, Shanghai	CHINA (MAINLAND)
Silver	SHOT ON IPHONE 13 PRO - THE COMEBACK	APPLE	IPHONE 13 PRO / CHINESE NEW YEAR	TBWA\MEDIA ARTS LAB, Shanghai	CHINA (MAINLAND)

Innovation

Prize	Title	Brand	Product	Entrant/Idea creation	Market
Grand Prix	ONE HOUSE TO SAVE MANY	SUNCORP GROUP	WEATHER RESILIENT HOUSING	LEO BURNETT, Sydney	AUSTRALIA

Media

Prize	Title	Brand	Product	Entrant/Idea creation	Market
Bronze	QUEST FOR DYSLEXIA	SAMSUNG	SAMSUNG MOBILE	CHEIL WORLDWIDE, Beijing / CHEIL, Hong Kong	CHINA (MAINLAND)
Bronze	ADIDAS NEO GYMASTICS X JUST DANCE	ADIDAS	ADIDAS NEO	TBWA\BOLT SHANGHAI, Shanghai	CHINA (MAINLAND)

Mobile

Prize	Title	Brand	Product	Entrant/Idea creation	Market
Silver	QUEST FOR DYSLEXIA	SAMSUNG	SAMSUNG MOBILE	CHEIL WORLDWIDE, Beijing / CHEIL, Hong Kong	CHINA (MAINLAND)

Prize	Title	Brand	Product	Entrant/Idea creation	Market
Bronze	THE UNFILTERED HISTORY TOUR	VICE MEDIA	BRITISH MUSEUM	DENTSU CREATIVE, Bengaluru / DENTSU CREATIVE, Mumbai / DENTSU CREATIVE, Gurgaon	INDIA

Radio & Audio

Prize	Title	Brand	Product	Entrant/Idea creation	Market
Grand Prix	THE UNFILTERED HISTORY TOUR	VICE MEDIA	BRITISH MUSEUM	DENTSU CREATIVE, Bengaluru / DENTSU CREATIVE, Mumbai / DENTSU CREATIVE, Gurgaon	INDIA
Silver	THE UNFILTERED HISTORY TOUR	VICE MEDIA	BRITISH MUSEUM	DENTSU CREATIVE, Bengaluru / DENTSU CREATIVE, Mumbai / DENTSU CREATIVE, Gurgaon	INDIA
Bronze	THE UNFILTERED HISTORY TOUR	VICE MEDIA	BRITISH MUSEUM	DENTSU CREATIVE, Bengaluru / DENTSU CREATIVE, Mumbai / DENTSU CREATIVE, Gurgaon	INDIA
Bronze	THE UNFILTERED HISTORY TOUR	VICE MEDIA	BRITISH MUSEUM	DENTSU CREATIVE, Bengaluru / DENTSU CREATIVE, Mumbai / DENTSU CREATIVE, Gurgaon	INDIA

Social & Influencer

Prize	Title	Brand	Product	Entrant/Idea creation	Market
Grand Prix	THE UNFILTERED HISTORY TOUR	VICE MEDIA	BRITISH MUSEUM	DENTSU CREATIVE, Bengaluru / DENTSU CREATIVE, Mumbai / DENTSU CREATIVE, Gurgaon	INDIA
Gold	BMW: NOTHING BUT SHEER JOY	BMW	BMW	TBWA\JUICE CHINA, Beijing / TBWA\BOLT SHANGHAI, Shanghai	CHINA (MAINLAND)
Silver	THE UNFILTERED HISTORY TOUR	VICE MEDIA	BRITISH MUSEUM	DENTSU CREATIVE, Bengaluru / DENTSU CREATIVE, Mumbai / DENTSU CREATIVE, Gurgaon	INDIA

Sustainable Development Goals

Prize	Title	Brand	Product	Entrant/Idea creation	Market
Grand Prix	THE MISSING CHAPTER	P&G WHISPER WHISPER SANITARY PADS		LEO BURNETT, Mumbai	INDIA
Bronze	QUEST FOR DYSLEXIA	SAMSUNG	SAMSUNG MOBILE	CHEIL WORLDWIDE, Beijing / CHEIL, Hong Kong	CHINA (MAINLAND)

Titanium Lions

Prize	Title	Brand	Product	Entrant/Idea creation	Market
Titanium Lion	SHAH RUKH KHAN-MY-AD	CADBURY CELEBRATIONS	CADBURY CELEBRATIONS	OGILVY, Mumbai	INDIA
Titanium Lion	THE UNFILTERED HISTORY TOUR	VICE MEDIA	BRITISH MUSEUM	DENTSU CREATIVE, Bengaluru / DENTSU CREATIVE, Mumbai / DENTSU CREATIVE, Gurgaon	INDIA