必胜客正力图从在中国只销售比萨饼的形象中拓展出来。该电视广告推销该连锁有24道新菜而又价廉的新菜单。
尽管该餐馆连锁是一家外资经营而且当地中国人可能将其看作比当地食肆更高档的餐馆,此次宣传活动将必胜客描述为一个年轻人聚会的好去处。天联广告就特别是该连锁“物有所值”的食物选择说:“每个人都一定会找到他们的最爱”。
该宣传活动将通过电视,地铁和办公楼LCD屏幕推出,到十月底结束。
在天联广告之前,奥美上海曾和必胜客合作过。达彼思仍是必胜客创意业务的主要机构。
Credits:
Project Come Choose your Favorite
Client Yum! Brands China
Creative agency BBDO, Shanghai
Executive creative director Almon Lam
Associate creative director Adam Ding
Senior art director Pan Jiang
Print producer Ivan Zee
Television producers Grace Yu, Linda Bao
Account servicing Sharlene Wu, Mei Jeng Phang, Fiona Chen, Thomas Lv
Production company A New Life Films
Producers Wu Zhong Yi, Momo Wu
Director Lee Ren
Post-production company Give me Five
Exposure Television, outdoor, point-of-sales
如欲免费收看Campaign媒介电子新闻,请即按此登记。
尽管该餐馆连锁是一家外资经营而且当地中国人可能将其看作比当地食肆更高档的餐馆,此次宣传活动将必胜客描述为一个年轻人聚会的好去处。天联广告就特别是该连锁“物有所值”的食物选择说:“每个人都一定会找到他们的最爱”。
该宣传活动将通过电视,地铁和办公楼LCD屏幕推出,到十月底结束。
在天联广告之前,奥美上海曾和必胜客合作过。达彼思仍是必胜客创意业务的主要机构。
Credits:
Project Come Choose your Favorite
Client Yum! Brands China
Creative agency BBDO, Shanghai
Executive creative director Almon Lam
Associate creative director Adam Ding
Senior art director Pan Jiang
Print producer Ivan Zee
Television producers Grace Yu, Linda Bao
Account servicing Sharlene Wu, Mei Jeng Phang, Fiona Chen, Thomas Lv
Production company A New Life Films
Producers Wu Zhong Yi, Momo Wu
Director Lee Ren
Post-production company Give me Five
Exposure Television, outdoor, point-of-sales
如欲免费收看Campaign媒介电子新闻,请即按此登记。