有了肯德基智能头盔，你可能会吃更多鸡肉！

众所周知，香港是世界上生活压力最大的城市之一。KFC肯德基称，研究显示，安慰性食物有助于缓解大脑的压力反应。

于是，为鼓励香港人“停止过度思考”， ‘Brainwave Bucket’（脑波桶）问世。这是一款智能头盔，灵感源自肯德基经典全家桶的形状，配有一个内置头带，可以分析大脑活动。头盔中的数据通过与应用程序连接，为应用程序提供“实时生物反馈”，可以显示出用户思维活跃度。

首先，顾客可以参与挑战，据说吃鸡肉将有助于减少大脑活动的压力。如果真是这样（即顾客维持脑电波平稳）还将获赠更多鸡肉作为“奖励”。

尽管Ad Nut认为（智能头盔）一定应用了复杂的科学技术，但这个营销活动似乎用意想不到又有趣的方式，让人们吃掉更多鸡肉。吃油炸和油腻食品的负罪感其实增加了日常的生活中的压力。如果这样简单地享受食物就能让人得到奖励，创意的确让人耳目一新。

CREDITS 

Agency: Edelman Hong Kong
Regional Executive Creative Director: John Koay
Creative Director: Oliver Davis
Design Director: Andy Chan
Associate Creative Director: Jerry Lee
Chinese Copywriter: Fanny Lau
Art Director: Carson Ho
Digital Senior Manager: Logan Cheng
Digital Associate Manager: Sammie Wong
Head of Brand: Sofia Yip
GBA Integrated Brand Lead: Crystal Poon
PR Brand Manager: Mona Tin
PR Brand Assistant Executive: Suki Chu
PR Brand Assistant Executive: Carre Choi

Client: KFC Hong Kong Marketing Team

Production: Buttons Creations, In-Between Frames

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