Ad Nut
2022年6月27日

在男女平等实现之前 人类将登陆火星

联合国妇女署(UN Women)最近推出了一部令人感到毛骨悚然的动画,展示了女性未来可能面临的可怕境遇。

在联合国妇女署(UN Women)澳大利亚的一项新campaign当中,The Monkeys创作了一部的动画电影。名为‘Equality: Our Final Frontier’ 《平等:我们最后的边界》。在电影中,一名女性走在未来充满高科技感的街头,迎接她的是未来的头条新闻和飞速发展。这些看似合理的场景包括:人类首次登陆火星、世界第一个万亿富翁的新闻、一个全自助的日托中心,还有让女性看起来年轻70岁的护肤品广告。每一帧都有令人惊叹的细节和电影画面的质感,比如下面这张截图,让人想起Blade Runner《银翼杀手》。

The Monkeys首席创意官Tara Ford表示:“提供一些现实世界中科技和人性进步的参考点,表明在更遥远的未来实现性别平等将是多么荒谬(和可怕)。更令人难以置信的是,现在有预测说,再过四代人,平等就不存在了。”

鉴于上周美国Roe v Wade罗伊诉韦德案的判决,Ad Nut松鼠认为这部短片让人有一种格外绝望的感觉。当世界朝着一个进步的、方便的、自动化的未来前行之时,女性总是像几十年前一样感到被甩在后面。



CREDITS

Client: UN Women Australia
CEO: Simone Clarke
Advisor: Sunita Gloster

Creative Agency: The Monkeys, part of Accenture Song
Group CEO and Co-Founder: Mark Green
Group Chief Creative Officer: Tara Ford
Group Chief Creative Officer & Co-Founder: Scott Nowell
Managing Director: Matt Michael
Chief Client Officer: Belinda Drew
Executive Creative Director: Barbara Humphries
Head of Innovation: Beth O’Brien
Copywriter: Lizzie Wood
Art Director: Katie Kidd, Aicha Wijland
Business Director: Lisa Zimpel
Senior Business Manager: Isabella Chidson
Planning Director: Charlotte Marshall
Social Strategist: Charlotte Goodsir
Head of Production: Penny Brown
Senior Producer: Kaija Wall
Producer: Cathryn Cooper
Executive Digital Producer: Tamara Wohl
Designer OOH & Social: Eva Godney, Mel Watson & Eimear Moroney
Creative Solutions Lead: Emma Moore

Production Company: FINCH
Director: Assembly, Jonny Kofoed
Executive Producer: Assembly, Jane Oak
Managing Director: Corey Esse
Executive Producer: Loren Bradley
Producer: Duncan Bernard

Music: Rumble Studios
Composer: Adam Moses
Music EP: Michael Gie

Sound Design: Massive Music
EP/MP: Kat Aquilla
Sound Engineer: Abby Sie & Simon Kane

Media Agency: UM
PR Agency: Edelman

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